Successful,Online,Gift,Shop,Ma marketing Successful Online Gift Shop Marketing - Part 2

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

7. OrganizeTo a great extent, we've been covering this all along. But it can't beemphasized enough. Don't make me, the shopper, search high and low onyour site for a statue that perfectly matches my wizard logo. Combinethe wizard, sorcery, magical, knights of the roundtable productstogether. Think of every way that someone like me - or any othershopper - might go looking for them. And make them easy to find byorganizing.8. MonopolizeMany merchants worry that this is a taboo form of marketing. Not atall.Would it have been taboo to sell flags on 9/11/01? Perhaps. But everyday since then they have been selling like hotcakes. And if you offerAmerican patriotism in the form of products on your gift site, then youneed to monopolize on the new American patriotism. For years merchantshave monopolized on Christmas, Mother's Day, and every other gift givingoccasion. Let's face it, Hallmark and American Greetings would go bellyup if this year we all decided to boycot our moms on Mother's Day.So how do you do this? Jog your memory by looking at everything we'vecovered. Specialization and categorization. Organization.Preplanning. They all come into play.You don't need a crystal ball to see what trends are coming along inconsumerism. And if you see them, you need to monopolize on them if youwant to run a successful gift sales business.Look at what eToys.com, Walmart.com, BlueLight.com, etc. did this year.A rather unstable economy kept people from spending quite as freely asthey have in years past. Rather than give up all together, merchantsincreased their specials and discounts. And didn't we all buy at leastone thing this past holiday season not because we or our gift recipientneeded it, but rather because it was too inexpensive not to buy?9. Design Your Site CarefullyThis could be an entire article on its own. But let's look at thegeneral mechanics of a site that would rank high in the search engines.Quality and quantity keywords and meta tags are imperative if you wantthe right kind of traffic. Speed of loading and ease of navigation arerequired to get visitors where you want them to end up - the orderpage. Aesthetically pleasing visuals make shoppers happy and turn theminto buyers. And finally, the more payment methods you are able toaccept, the more buyers you will receive.Invite a friend, preferably an internet newbie, to shop from your site.Perhaps even offer a free gift as the incentive. See how long it takesthem to find what they are looking for and order it. Do they getfrustrated? Do they smile or frown? Re-think your gift site designaccordingly.10. Market Every DayWhat no holidays or Sundays off? That's right. You should always beprepared to hand out a business card or zap off an email when you see amarketing opportunity. And you can be marketing even when you aren'tmarketing. Your signature text in your emails should ALWAYS contain alink to your business site. Every thing you ship should have your URLprinted everywhere. When you leave a pen at the bank, it should haveyour business contact printed on it. If you stop at a yard sale and seethat someone obviously likes Teddy Bears, you should tell them how toget to your Teddy Bear Site.What about getting other people to market for you?Groups like http:/www.mompack.com are all about having other people helppromote your business for free. When you ship a product, always includeat least THREE of your business cards, one for the recipient to keep andtwo to give away. Affiliate programs are a great way to get people tosell for you. Don't overlook any option.And when you are running a special, don't forget to advertise on sitesthat compile savings information. My favorite ishttp://www.clearancecrazy.com But there are tons of them.11. Utilize Every Contact as a Potential Marketing ContactOne category of products that I sell is gourmet coffee, tea, andsnacks. It has absolutally nothing to do with my primary business,http://www.SuccessPromotions.com. However, it is very successful in itsown right. Http://www.coffeeteaetc.com gets more hits regularly thanSuccess Promotions. Why? Because I tell everyone about it. Forexample, every time I get a free cup of coffee somewhere, I leave acouple business cards and web cards. (see www.mothersdayout.com/ forweb cards) I participate in marketing material exchanges through theMom Pack mentioned earlier. When I meet someone who sells any type ofhome party product whether it be food/kitchen oriented like TupperWareor completely different like PartyLite Candles or House of Lloyd, I tellthem about my business. It is easy to recruit for and easy to promote.Almost everyone I know drinks coffee or tea. I give away samples. Iinvite neighbors over for gourmet coffee. Everyone I talk to is asuspected buyer or reseller until they prove themselves otherwise.You should assume the same.Wear the clothes that you sell or the jewelry. Drive the car that yousell. Drink the coffee that you sell. And be prepared to share themwith anyone who even casually asks.Along the same lines, encourage your own customers to do the same.I have purchased many shirts from Sirr Max, http://www.sirrmax.comTheir positive logoed apparel fits my personality and I enjoy sharingtheir messages of hope with anyone who takes the time to read myclothing. At least twice a day, when wearing Sirr Max apparel, someonewill comment on how much they like my shirt or admire the message on mytote bag. I'm always prepared to give a business card to them.Ordering from this online giftwear site is easy. But potentialcustomers have to get to the site to order. So I help Pamela Jordan ofSirr Max by advertising for her every time I wear her clothing.If you sell anything besides underwear, then your customers' friends aregoing to eventually see it. Make sure they are prepared to tell theirfriends how they can get some too.12. NetworkThe dreaded "N" word. This has nothing to do with multi levelmarketing. It is all about who you know and what you know.When you network, you invariably make potential business/clientcontacts. So do it wholeheartedly. Don't just join a group likeDigital Women http://www.digital-woman.com or The Network for Womenhttp://www.thenetworkforwomen.com, but participate in them. Join theemail lists. Advertise. Donate time, products, services, etc. Makeyourself visible enough within the group that your networking isaccomplishing something. The contacts will be invaluable. And you neveknow who you will meet who either is just now looking for gifts like yousell or knows someone who is.Its a new year and all of is are ready for a fresh, new start. Make aneffort to utilize these suggestions in the way most appropriate for yourbusiness. Sell more gifts by working to sell more gifts.And remember, Success Promotions, http://www.successpromotions.com isalways just a quick browser surf away with tons more tips, tools, andtricks.