Marketing,102,Aiming,vs.,Spray marketing Marketing 102 Aiming vs. Spraying
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Pick up the stack of mail that you receive in the mail today.How much of it do you consider junk mail? Do you stand overthe wastebasket and take the he loves me, he loves me notapproach to it tossing about every third piece in the trashwithout even opening it.For the next week, rather than tossing that junk in the trash,hang on to it for evaluation purposes after reading this article.After tossing out what you have considered to be junk mail, do youstill have stuff that youve opened but goes immediately to thetrash without reading it? Ok, for this same next week set thatstuff in another pile.Now after putting all the other mail in its proper queue lets seewhats left. You now may have some mail left that needs yourattention but not in terms of paying a bill, answering a clientor depositing that customer check.What is it? It is mail that perks your interest to build your business,give you a new perspective on success or makes an offer you just cantpass up. How did this mail bypass the garbage?First of all 99.9% of it was in an envelope personally addressed to you witha real stamp or it was someone or a company that is of interest to you. Themere presentation could have been the key to your opening it. Examine thismailvery carefully to see why you decided to open it and if you would take anyactionon it. Go back and evaluate the other batches of mail that you've saved.Decidewhat makes you immediately discard it.Now, when developing your direct mail advertising consider what youve justlearned about yourself and keep in mind that 99% of others do the samething.
Marketing,102,Aiming,vs.,Spray