Creativity,The,Key,Marketing,T marketing Creativity Is The Key To Marketing That Sells
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
By the time I graduated from college, I had gone through enoughclasses and internships to gain a better perspective on the worldof marketing. I even started seeing a relationship betweenordinary, non-marketing related information, and began usingthose ideas to develop my marketing plans.In Aristotle's Ethics, the great philosopher ponders the depthsof human nature and concludes that we, as humans, naturallydesire what is good. Of course, with this desire comes whatAristotle believes is the "highest faculty" of humans-- that wehave the ability to reason.Let's say that your prospective customer sits down to a cup ofcoffee and the morning paper, and comes across your ad on thethird page of the business section. He does have an interest inwhatever it is you are selling, but he knows that there areplenty of manufacturers of this particular product. According toAristotle's philosophy, your prospect would naturally want thebest manufacturer's product, and he will then go through certaindegrees of reasoning before he concludes where he will take hisbusiness.If you want your prospect to even notice your ad, the first thingto do is tap into your creative flow. There is a simple plan thatcan be followed to ensure that you will find a creative strategythat is right for you.Pretend you have a business that makes tortilla chips. Figure outthe purpose of your commercial and who your target audience willbe:The purpose of Tiny Tortilla's Chips is to convince a targetaudience, women between the ages of 18 and 45, that Tiny's FatFree Baked Tortilla Chips are the best tasting, healthiesttortilla chips on the market. (This is the purpose of yourcreative message.) This will be accomplished by showing randomblind fold taste tests throughout malls in America. (This is howyou will achieve your purpose.) The tone of the commercial willbe enthusiastic, happy, and fun. (This hints at the personalityof the actual product.)This is a great start for a commercial, but where do you go fromhere? First find the inherent drama involved with your product.I'm not talking daytime television here, more along the lines ofinteresting. Lots of people like tortilla chips, and with today'semphasis on fitness and healthful eating, great taste without thefat is a great stress point.People buy benefits, not products-- the nick free silkysmoothness of a twenty dollar disposable razor, or theconvenience of never, ever having to miss a call with callwaiting, caller ID, and call forwarding packages are a fewexamples. These benefits have to be believable, however, orpeople will not be convinced. You could say, "Tiny's Fat FreeTortilla Chips offer all the taste and half the fat of theleading competitor, and we're willing to back that with a noquestions asked money back guarantee."Having the advertisement captivate the audience is crucial, butonly in a certain way. If your ad is more interesting than theproduct, you've failed, but if the advertisement doesn't live upto the excitement of the product, it won't entice viewers orreaders to pay attention. You can make your ad interesting enoughto pay attention to by motivating your audience to do something.Tell them exactly what to do-- go to the store, call my hotline,buy my chips, or ask for my product by name.Above all, communicate clearly. Make sure you make sense, becauseeven if you know what you're talking about, not everyone will. Ifyou gain understand your strategy, and begin to appeal topeople's innate longing for good, you will probably come up witha great commercial or ad to kick start your sales. Article Tags: Tortilla Chips
Creativity,The,Key,Marketing,T