Targeting,Your,Audience,the,wo marketing Targeting Your PR Audience
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
In the world of public relations, there are two ways to go:targeted or non targeted PR campaigns. A targeted publicrelations campaign focuses on a smaller market, a group ofpotential buyers that might be more likely to buy your product orservice. Non targeted public relations appeals to the populationas a whole, and you aren't trying to aim your ideas at anyone inparticular.You might wonder why a targeted campaign is a better choice. CocaCola or McDonald's, for example, are both companies that pitchtheir products to anyone who will listen the whole world over,right?Au contraire. You might notice that different commercials forthese companies are aired at different times of day. Versions oftheir commercials are targeted at certain age groups or "targetedmarkets".Smaller companies and businesses most likely need to look for oneor two specific audiences to target to, considering their budgetis not nearly large enough to even try to market to the masses.There are several ways to pick and choose how to target anaudience. One of the first things to think about is the industryinto which your product or service fits. Let's say you owned asmall photo lab. If you wanted to target professionalphotographers as a market, you would stress your professionalismand quality. However, if you wanted to target people that justwanted better quality processing without the wait, you would wantto stress not only your quality, but also your speed of service.Location is another factor in deciding who you will market to.Recently, more and more companies have gone online, making iteasier for them to sell to people in any location. However,distribution companies generally have to target business closerto home.You might also try targeting specific people within a company.There wouldn't be much sense in trying to sell a certain productto an entire company when the buyer was the only person youreally had to influence, right? There are certain magazines thatare written by and for people with specific job titles, CEO andPurchasing being just a few.Affinity groups are probably one of the best places to go totarget an audience. An affinity group refers to a large group ofpeople with a common interest, such as fitness, computers,outdoor recreation, or music. Because this group has shownobvious interest in your product in the past, chances are theywill be more likely to buy than someone that knows nothing aboutwhatever it is you are selling.If you can't think of anyone specific to target, or there aren'tany publications written specifically for a group that you wouldlike to target, perhaps targeted public relations is not for you. Article Tags: Public Relations
Targeting,Your,Audience,the,wo