Guerrilla,Marketing,amp,#63,Ne marketing Guerrilla Marketing? Never!


Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t


When is Enough marketing Enough? Never! Never! Never! When your competition decrease marketing, thats the signal to increase yours. First; Don't try to re-invent the wheel, watch what yourcompetitors are doing and what they're not doing. Re-think your market niche, (read "What's Your Niche"by Elena Fawkner http://ahbbo.com/niche.htm) its freeand worth its weight in gold. Second; Review your customer list (you do keep a list..right?)Previous customers can be your best prospects today. - When did they buy from you (after your newsletter went out? a solo mailing?) - What motivated them to buy from you? (An ad headline? Free shipping? a Di$count Special?)With the uncertainties of today's economy, guerrilla marketing is what motivates consumer "choice before purchase" i.e.the choice of your products and services over your competitors. Remember, every business large or small is chasing the same Dollar. A lesson from pass history; doing the great depression of the 1930s many small enterprises held on by their bootstraps. Remember that old cliche "when the going gets tough, the tough get going?" Persistent marketing help build consumer awareness and confidence. When the economy started to recover, who do you think consumers shopped with? Research reports state; "many business failure are NOT due to insufficient financing, but rather the lack of marketing strageties and tactics." There is a wide profit margin between "going out OF business" and "going out FOR business."

Guerrilla,Marketing,amp,#63,Ne

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