Sam,Border,Collie,amp,#39,Inte marketing Sam, My Border Collie's Internet Marketing Advice! N
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Sam, My Border Collie's Internet Marketing Advice!No: 5You have permission to publish this articleelectronically or in print, FREE of charge,as long as the bylines are included and youonly mail to a 100% opt-in list.Sam (that's my 12 year old Border Collie) and I werewalking again through the Bush (Australian countryside).Sam as usual was ranging out from me checking for theEucalyptus trees that needed his marketing skills.When we reached our usual rock beside the fallen log,I said to Sam, Look mate I'd really like to thank youfor your advice last week. Starting a contest in mye-zine has turned into a bonus of information that Icouldn't have anticipated."O.K." said Sam, "Just exactly what did you learn?"Well, for a start I had some really great talks withsubscribers from all over the world. They were peoplewho had subscribed and placed their FREE ads regularly.Other than that, we'd actually never even exchangeda single thought between each other."Hmmm, I know what you mean" said Sam. "I met quite afew when I chose the winners to your contest. Hey! Ireally liked that subscriber with the two Bulldogs andthe Cats".Yes, I agree Sam, I think we're lucky to have met thesepeople who are actually reading the e-zine. But Sam,I found out a few things from the contest that worriedme." I thought you would, it's all part of the learningprocess" retorted Sam.Yes, well when you consider the total numbers thatactually subscribe and place their FREE weekly adscompared to the number that actually participated inthe contest. I've got a dreadful feeling that a lot ofpeople just don't look at the e-zine at all."So what are you going to do to remedy that?" asked Sam.Well what can I do, I mean what more can I do? I'm'Fair Dinkum' and give everyone a fair go. Why, I evensupply a FREE ad weekly and not just to new subscribers.The contest not only gives everyone the opportunity tocheck out one of the best opportunities available onthe net but in addition to this I have given out someof the best Sponsor ad positions in the whole e-zine.What more can one do?"Hey!", said Sam. " I thought you were supposed to bethe expert at marketing, you're missing a simple way toencourage your subscribers to at least skim throughyour e-zine.As you know Gordon, even those who only skim throughyour e-zine will have a good chance of noticing an adwith a headline that relates to their needs.You owe it to your subscribers who place their adsregularly, to try to ensure that as many as possible,skim through your e-zine, otherwise why botherencouraging them to place their ads even if they arefree.Here's what to do. Insert a different ad code eachweek so everyone needs to at the very least skim youre-zine, to get their FREE ad. It won't affect thosewho don't place ads and it can only be a benefit tothose who do because their ads have a better chance ofbeing noticed.At the same time Gordon, you will probably get more entrants to your contest and in the long run you willalso get more of your readers to look at your program.Remember, you can only do the best for your subscribersthen it's up to them.You'll have to excuse me now, Old Platty the Platypussaid he was going to try something new in his marketingtechniques and I'm all for learning new tricks".Who say's 'you can't teach an old dog new tricks!'O.K. Sam hurry up, then we'll head home for lunch.Sam always has to have the last word.=======================================================©2001Gordon Brownlie Gordon is an Internet Marketeerbased in Australia. He specialises in helping fellowmarketers earn an Income from a position of integrityhttp://www.opportunitiesforu.commailto:[email protected]=======================================================
Sam,Border,Collie,amp,#39,Inte