Target,the,Heart,Your,Customer marketing Target the Heart of Your Customer, NOT their Wallet
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
"HOW TO SUCK CASH FROM YOUR CUSTOMERS LIKE A HEAVY DUTYHOOVER!!"How many times have you come across Internet ads that soundlike this? I hope you thought, "too often!"Personally, I cringe when I read something like this. Afterall, MY customers are NOT wads of money and my business is NOTthe vacuum through which to suck up their hard earned dollars!Granted, selling is a process, and a certain amount of*sizzle* is required. Successful marketers and advertisersknow that consumers purchase what they *want* and not whatthey *need*. It is my belief that as entrepreneurs, we shouldpresent what our customers want, in order to deliver what theyneed. Make sense?I was a guest panelist at a seminar earlier this year and hadthe priviledge to meet and hear a great man named Clay Cottonspeak about "Love Based Marketing". As I listened to thisformer professional piano player (with the likes of JimiHendrix and Janis Joplin to mention just a few), now sadlystricken with Multiple Schlerosis speak about his concept, Icouldn't help but think that although I never really thoughtabout selling as having anything to do with "Love", that infact everything I had done successfully throughout my life wasapproached just as he so eloquently portrayed.The Internet is saturated enough with scams, shams and flim-flams and to see sincere Internet entrepreneurs using copyalong the lines of what I opened with, is a real shame.There's nothing wrong with making money. In fact, there'severything right about making lots of it! But to focus *onmoney* as your end goal while degrading your customer in youradvertising will be a *costly* mistake in the long run if youmake it!I need say nothing more than repeat the title of my article -Target the Heart of Your Customer, NOT their Wallet!Oh yeah, keep the Hoover in the closet!
Target,the,Heart,Your,Customer