Choose,Your,Own,Economy,don,kn marketing Choose Your Own Economy
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
I don't know about you, but I for one have no intention ofsuffering an Economic Downturn!Did you ever ask yourself why, all of a sudden, the airwavesare filled with forecasters cries of pending economic doom?Geesh, everything seemed hunky dory just a few short monthsago. And, for years before that! Now, analyst after left-brained financial analyst is slowly filling the minds of themasses with the *reality* that they soon will be suffering theslings and arrows of free falling fortunes.The media can create any slant on any issue they choose andmake most of the world believe the sky is falling. So now theychoose to poke big holes through some small weak spots in anotherwise robust economy and voila! - we're suddenly marchingdown the road to recession. Corporations, companies andconsumers are reacting to it in a big way. The world is beingled by it's nose to financial slaughter and we seem so eagerto fall into line.Pshaw! Believe me when I say that if we had 'better news' suchas another war like the one in Iraq (heaven forbid), the mediawould be fixated on presenting the gore in arcade-styleglitz 24/7 and I wouldn't be writing this article. This ismass psychology at it's worst!You have a choice. You can either become part of the EconomicDownturn and buy into the econobabble, or you can keep movingonward and upward in your quest for improving your lifestyleby doing business on the Internet. I can't help but restatethat I MOST certainly will NOT let the ever-deafening,frenzied screams of the doomsaying media rain on my parade.Not for a millisecond! Instead, what should only be but ahiccup in an otherwise robust economy (DotBomb suicides aside- like when has pitching piles of venture capital at a problemever solved it?) serve as fuel for my entrepreneurial fire.Here's a valid concern. What if you feel your sales willsuffer if the world falls into this media-made gulch? Thesolution is simple - get creative!Case in point. During my drycleaning days I not only survivedbut ended up thriving through two recessions (in Canada, thesewere really depressions) by simply putting a promotional spinon the economic climate that benefited my company, employeesand most importantly, my customers. What did I do? I promotedthe fact that is was a lot cheaper to clean their existingclothes than to replace them during these highly inflationarytimes. I recall using the slogan "refresh, don't replace". Andit worked! What was sad though is that throughout these toughtimes many of my competitors went out of business simplybecause they did not get creative.It is almost unthinkable to me that the media today has thepower to create the ruined economy it is predicting. And if itdoes, then I, you, and everyone else with a cyber-businessmight just have to create inventive ways to compensate for thenegative atmosphere that has only just started to infect thegeneral public.My advice to you is simple. Turn off the news, forget aboutthe stock market and focus on *just* what you can control -your life and your business. If ratings-hungry reporterscontinue to fill 'slow news days' with doomsaying rants, letit rain, let it rain, let it rain. No downward sloping graphor forecasters cry of pending disaster should keep you fromkeeping your eyes on the screen and hand on your mousebuilding the Internet business you've always dreamed about!Don't let them have that power!Bottom line: you can either be part of the Economic Downturnor you can Choose Your Own Economy!
Choose,Your,Own,Economy,don,kn