Marketing,Your,Articles,and,Ne marketing Marketing Your Articles and Newsletters!

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

In the last year I have learned more about marketing, than I did in 2 yearsof classes. I'm not sure if they have started yet, but our higher learninginstitutions should have specialized courses just for marketing on theinternet, if not ezine publishing alone. Ezines 101, 102, 103..... There isso much to learn and once started, so little time to learn it. I know frommy own experiences, that it is a constant struggle to keep up with the dailychores of maintaining my website and business, let alone finding new ways tomarket it. What I wanted to do here is make a small list of tips, tricksand url's to help you along the way.Your Articles:One of the simplest, but most successful marketing procedures I use to getmy articles out to more ezine publishers, (which I use to advertise my ownnewsletters) may be considered slow. But it's a methodical and personalapproach and has more than once opened doors to professional friendships andalliances. The real question here is who wants to publish your article, howdo you find them and contact them. The answer of course is ezine publishers!To avoid being accused of spam, it is safer that you contact publishers whoare asking to be contacted in one way or another. Although, as long as it isa legitimate request such as sending your articles, and not a cesspool ofadvertising, very few will object to the contact. To play it safe though Iuse 5 major groups of sources who have asked for contact or have contactedme first.You have these 5 major groups:1) Article Announcements2) Ezine Announcements3) Ad Swap Announcements4) Newsletter Joining Contact5) Archives & DatabasesThe Article Announcement Ezines are a great source of exposure for yourarticles, as well as article databases and archives, such as our "InfoZoneArchives" at http://www.MakingProfit.com/articles/ which often publish linksto your deposits of wisdom in their newsletters.Keep all of your article submission information together. This way when youare sending it out to your publishers list, you can submit it to thedatabases and online Announcement forms in one shot. Do it all at one timeso there is no second guessing who got what, when..The Ad Swaps, Article Announcements and Ezine Announcements all have onething in common. These are people requesting contact in one form or another.As I get these newsletters, I look through them for publishers who have thesame subject matter as my articles and I write them a nice letter explainingthat I read their post in "List-Universe" or whatever newsletter I foundthem in. I ask them if they would be interested in receiving my articles forpublication in their newsletter. I send along my latest article for viewing.I have to this date, never received a negative reply, as I am not sendingthem a bunch of ads or trying to sell them something, other than on the ideathat my articles could help their newsletter. But, as luck would have it,every article has what? That's right a resource box. The publisher knowsthis and does not consider this ad spamming, as it's just a part of yourarticle. So you are also getting that ad of yours out there in front ofthem, and in such a casual way, that it is not really considered advertisingto the publisher. I have had many publishers write back that they were notat this time interested in outside articles, but their email address showsup on my subscriber list. Who knows maybe down the road they'll change theirmind, but for now it's nice to have them reading my newsletter right? Forme, that is my sole reason for writing the article in the first place.Joining Contacts:There are so many fine newsletters out there that I could never even comeclose to reading all the ones I really like. But I sign up for new ones on aregular basis. The first thing I do after signing up is send off my articlesubmission request letter. If it's a good newsletter, I stay with it. If notI unsubscribe. But the key is, I made that contact. Very few publishersoperate on the ideals that "you must belong to my newsletter to send me yourarticles". If they do and I don't find their newsletter worthy of myattention and time, I unsubscribe and continue to send them my articlesuntil requested to stop. Tip: As with a newsletter, offer an unsubscribeprocedure. If you are requested to stop, do yourself a favor and Stop!Cold Contact:If you feel that you can contact them safely, you can search the ezinedatabases (such as egroups.com or topica.com) for ezines similar to yourarticles and contact them. Leave the advertising at home, besides theresource box at the end of the sample article. Ezine Archives are a neverending source of publishers. Please be careful how you step and who you stepon.Below, at the end of this article is a list of places to help you getstarted.Your Newsletter:First the subject and style of your newsletter. The ideal of course is to find a subject that is under "mined" as far asnewsletters go. My newsletters are in the highly competitive field ofinternet marketing, so I cannot say that I followed this bit of advice. But,if you can find a subject that there are no major newsletters covering allthe better. As that old marketing saying goes, "You don't have to reinventthe wheel to be successful". It all in the way you market your newsletter.Don't try to please everybody. Keep your subject matter focused. If you'rein marketing focus on marketing. How many marketers do you know that want tosee granny's cookie recipe in their ebiz newsletter. Not I. Create aspecial "Niche Format" that other newsletters in your field have not yetcovered. Research the others and try to do what they have not done yet. Becreative and stick to your market group. They are your bread and butter,give them what they want and need.Quick Tips For Your Newsletter:1. Discussion GroupsI left this out of the major groups above because I feel that it takes acertain amount of suave personality to be really successful in DiscussionGroups. I myself picked internet marketing because of the absence ofimmediate direct contact with other professionals. I am to easilytongue-tied and I feel that it behooves me to spend my "marketing time" inother areas, where I have the time to properly word my replies and/orcommunication with others.2. Offer Easy Sign Up On Your Web Site!Small sign up box on every page and/or a pop-up on your leading page orpages. Make it tough to say no!3. Joint VenturesGet involved with other publishers. Start a co-op that will mutually benefitall involved. It could be by way of offering prizes every week or month, byrotating the prize responsibility from one member to the next. Each memberwould be required to do his or her part in advertising the co-operativeeffort.4. Subscriber IncentivesOffer FREE Stuff, contests, giveaways or other reasons to join yournewsletter. Nothing says subscribers like "Getting something for nothing,(but signing up for your newsletter)....".5. Archive Your NewslettersArchive all your previous issues for those possible subscribers thatresearch everything first and want to know what they are signing up forahead of time. They are out there! They will find you!6. Form or Join A Private E-zine RingThis seems to be the latest rage. Similar to Joint Ventures, collect a co-opof other publishers that will agree to enter into a "Private" Ezine Ring. Isay private, because one of the biggest problems with public webrings todayis broken links and broken promises. By keeping it private, you stand a muchbetter chance of keeping it clean and free of broken links.7. Send This Issue To A Friend!Never, ever send an issue out that doesn't request your subscriber to passit along. You may even want to suggest some possible recipients they couldsend it too. Word of mouth is a very powerful advertising tool!8. Search Engines & DirectoriesIf you don't have one already, set up a separate page for your ezine, makesure that your meta-tags are ready( http://216.147.104.180 ools/meta.shtml ) and submit that sucker!9. FFA PagesSome say that FFA pages do not work. I'm not here to tell you they do. But Iwill say that timing plays a big part in any traffic you may get from them.If you submit to FFA's on a regular basis, consider this. The Three heaviesttraffic times for ffa are lunch time, late afternoon and early evening. Ifyou submit to FFA's in the middle of the night, as do so many people,consider how long it will be there before thousands of others come in toreplace your ad. Who, in what time zone will be reading your ad. As the bulkof them I submit to are in the US, I base my submittal times on that.Whatever you do, don't use your normal email address, or you'll be bombedwith more junk mail, than you'll know what to do with. Get a free emailaddress online somewhere and use that.10. Link ExchangingContact webmasters and ask to exchange links, buttons or banners. Many areas hungry for new eyes as you are and will be willing to exchange links withyou. Tip: If available, watch your site statistics for traffic from thissite. If there is not enough to justify the link, remove it after a month.11. NewsgroupsOf course posting to newsgroups can be helpful to. I feel posting tonewsgroups follows the same basic theories of the FFA Postings. There are somany, try to get yours in there during peak hours, to maximize yourreadership.12. Ad SwapsWhen you're sending out that article to all those publishers, be sure to askabout ad swap opportunities! First contact and every contact after that! Usecommon sense, don't be wasting your time and space for swaps withincompatible newsletters. I mean really, how much business do you think yourmarketing ad is going to gain from "Lassie's Letters"!13. Ezine AnnouncementsSearch'em out and use them. Many publishers rely on these ezine announcementlists for content in their newsletters.14. Last but hardly least.Marketing Marketing Marketing. You gotta get out there in the trenches guysand gals. Offer help when you can and even when you can't. Stay in contactas much as possible with people. Marketing is not a place for pedestals,it's a place for peers. What do your peers think of you and your company?Try to answer all of those emails! Nothing worse than an unansweredquestion...Here's A Hodgepodge List of Article & Newsletter Promotion Sites:http://209.53.3.96/newsletters/addnewsletter.asphttp://ezine-dir.hypermart.nethttp://gort.ucsd.edu/newjour/submit.htmlhttp://jlunz.databack.com/netresources/zines.htmhttp://kerrisgifts.hypermart.net/adswaps.htmhttp://magazines.yotta.com/http://scout.cs.wisc.edu/http://www.absoluteauthority.com/ezines/http://www.arl.org/scomm/edir emplate.htmlhttp://www.bestezines.comhttp://www.bestnewsletters.comhttp://www.bizx.com/cgi-bin/miva?newsletter.mvhttp://www.catalog.com/vivian/http://www.coalliance.org/http://www.cumuli.com/ezine/http://www.disobey.com/lowhttp://www.edoc.com/jrl-bin/wilmahttp://www.egroups.comhttp://www.escribe.com/http://www.e-target.comhttp://www.etext.org/services.shtmlhttp://www.eyesmail.com/http://www.ezinearticles.com/http://www.ezinecenter.com/http://www.ezinelibrary.com/http://www.ezine-news.comhttp://www.ezinesearch.comhttp://www.ezineseek.comhttp://www.ezinestoday.comhttp://www.ezine-universe.comhttp://www.ezineworld.comhttp://www.e-zinez.comhttp://www.globelists.comhttp://www.HomeBasedProfit.com/ezineadswap.shtmlhttp://www.infobot.nethttp://www.infojump.com/http://www.inkpot.comhttp://www.lifestylespub.com/cgi-bin/ezines.cgi?10616http://www.linkfinder.com/submit.htmlhttp://www.listbot.comhttp://www.list-city.comhttp://www.list-resources.com/http://www.listsnet.com/http://www.listtool.com/http://www.list-universe.comhttp://www.listworld.nethttp://www.liszt.comhttp://www.marketingwise.com/ezines.htmhttp://www.meer.net/~johnl/e-zine-listhttp://www.milomail.com/com/aannounce.htmlhttp://www.needymeds.com/eAdsMart/index.htmlhttp://www.neosoft.com/internet/paml/http://www.netagency.com/e-zine-builder.htmhttp://www.netmastersolutions.com/ezineshttp://www.netspace.org/cgi-bin/lwgate/request-add.htmlhttp://www.netterweb.com/lp/ed_ezinedirectory.htmhttp://www.new-list.com/http://www.newsletteraccess.com/http://www.newsletter-library.com/ven.htmhttp://www.newslettersforfree.comhttp://www.oblivion.net/zineworldhttp://www.onelist.comhttp://www.promotefree.comhttp://www.sodamail.com/ezine/home.shtmlhttp://www.TechMailings.com/http://www.theadvertisingplace.com/http://www.tile.net/lists/addlist.htmlhttp://www.time4profit.com/http://www.topica.comhttp://www.wealth101.com/ezineadswap.htmhttp://www.webcom.com/impulse/list.htmlhttp://www.webheadcentral.com/ezine.htmlhttp://www.web-source.net/http://www.writebusiness.comhttp://www.zinecity.com/http://www.zinerack.com/Well, that's it! I think you have enough here to choke a bull, so have funand good luck! Article Tags: Contact Them