ALL,WEBSITE,VISITORS,ARE,NOT,C marketing ALL WEBSITE VISITORS ARE NOT CREATED EQUAL
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
The first study of actual online behavior released earlierthis week by McKinsey and Media Metrix shows that only halfof online consumers are active users, logging on at leastonce a month. Furthermore, among those active users, sixdistinct segments have emerged: Simplifiers, Surfers,Connectors, Bargainers, Routiners and Sportsters.McKinsey's John Forsyth said that marketers who try to reachall six at once, or approach them as if they were all alike,"do so at their peril," hence the title of the report - "AllWebsite Visitors Are Not Created Equal."************************************************************Here are some details the report provides --Simplifiers use the Internet to make their lives easier, andtend to log on with a specific purpose in mind and they wantto do it quickly and easily. Although Simplifiers spend just7 hours per month on the Web, they have the longest tenureonline (49% have been online for over 5 years) and accountfor half of the total online transactions.Surfers constitute just 8% of the active user population,but they account for 32% of online time -- far more than anyother segment in the study. They access over four times asmany pages as the average user, and move quickly among thedomains, continually seeking new experiences.Connectors are relative novices, seeking reasons to use theInternet. Although Connectors account for 36% of the activeuser population, 40% of them have been online less than twoyears, and just 42% have made purchases online (versus anaverage of 61%). Connectors often use the Internet to"connect" with people through e-mail and chat rooms.However, they hold great potential to expand their use andbecome members of a different segment.Bargainers are fiercely devoted to one aspect of theInternet: the quest for deals. Though they represent only 8%of active online users and spend less time online than theaverage user, they represent 52% of eBay visitors.Routiners and Sportsters go online primarily for content.Only half of Routiners have made purchases online, and just6% have made five or more online purchases. They visit fewerdomains (typically news and financial sites), but spendalmost twice as much time per page as average users.Routiners want superior content and the sense they aregetting "something special." Sportsters (just 4% of activeonline users) act much like Routiners, but focus on sportsand entertainment sites. They spend just 7.1 hours onlineeach month (versus a 9.8 average), and are drawn to fresh,colorful and interactive sites. End of report.Thank you jayde. I think your readers who are marketers, will gain someaddedknowledge of who is visiting their websites.Personally, I quit the website selling game some time ago. To much of agood thing gonesour. I realized that the giant of all giants of internet business isemail. The newest emailservices now pay their clients to send and receive regular daily email.Makes for a very"sticky" site. Anyone interested in a web-based free email service thatpays you cashjust for doing your email thing? See for yourself how much money you"lose" everydayby using someone else's free service. Use our income calculator at:http://www.themail.com/ref.htm?=202092Then decide for yourself. Article Tags: Have Made
ALL,WEBSITE,VISITORS,ARE,NOT,C