Recession-Proof,Customers,Are, marketing Recession-Proof Customers Are Over the Hill - Ha!
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
With all the doom and gloom recession talk going aroundwouldn't it be nice if your customers were recession-proof?My goodness that sure sounds wonderful.* Could such customers really exist?* If they do exist, how would you find them?* Could there be enough of them to focus on and build a customer base from?* If so, would they have any interest in the products and services you offer?* Would they turn out to be a bunch of skinflints with no discretionary funds?Oh, how very wonderful it would be if such folks did existand could/would buy your goods. Why it would be a businessparadise! What a sales dream come true!Well, it's not a dream. Such customers do exist and they areeagerly waiting for you to call on them. Yes, they want yourproducts and services. Where do these dream-come-truecustomers exist? Why, they are all around you. In fact youhave been looking at them for years, but you haven't reallyseen them. They are called senior citizens.Seniors are the biggest (over 81 million), fastest growing(1 every 7 seconds) and highest net worth (own 79% of allfinancial assets) consumer group that exists in America today.The reasons that seniors are close to being recession-proof are:* They have stable, guaranteed incomes from their retirement packages, savings, investments, social security and their medicare/medicaid benefits.* Most have little if any debt, owning their homes and cars outright.* They carry small (if any) credit card balances.* Child care costs are zero since their children are grown.* Utility and tax burdens are extremely low for this group.* They are quite cash positive with large savings accounts and very secure investments.Translation, lots more discretionary funds than any other group ofcustomers around. This all adds up to customers that are almostrecession-proof with more money for wants.Most seniors did without and/or denied themselves most luxuryitems while raising their children. Now they can afford to "slackenthe reins" quite a bit and enjoy themselves. Seniors can buy whatthey want, not just what they need. This is why these consumersare spending more freely; and if you catch their eye, they will buyyour goods and services in order to "splurge a little" (a lot actually)recession or not.Seniors buy everything that any other customer buys, and thensome. The only real difference between these consumers and othersis that they have had more birthdays. They are truly the "MillenniumMarketplace." Companies that take notice of them, and then proceedto pay very special attention to them, will not only comfortably rideout any recession, they will reap a marketing bonanza of absolutelyastounding proportions.You can "Gain Market Share, If You Show Seniors You Care."
Recession-Proof,Customers,Are,