The,Psychology,Color,and,Inter marketing The Psychology of Color and Internet Marketing

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As Internet marketers it is imperative that we constantly lookfor ways to make a good impression on our viewers. Yourbusiness depends on it. We only have a short amount of time,before a decision on whether or not we are professionals willbe made. We must make good use of this time. The first instant we have at presenting ourselves to viewers is our web page. Which brings us to the importance of good designand proper color choices. First impressions are very important.We must make the best of them because we are only allowed one. Remember this is your store front, and you must treat itrespectfully. While content, customer service, a niche in yourmarket, and a high subscriber list, are crucial to your life onthe internet. Good web page design and proper color choices, arecrucial as well. It is a good part of the reason why viewersbother to look over your content at all. Regardless of howincredible your content may be, you need to welcome them andmake them feel at home, while they are there. Or they will leave. Did know you can control the mood of your visitors by usingcertain color choices? This is a simple concept that is veryoften ignored. Why? Human emotions are very often triggered by color. You need toknow which colors trigger which emotions. Color can make the difference between buying and selling. Ifused correctly. You need to choose the right color combinationsfor your site and product. Everything we, buy, eat, wear, and all of the things that takeup space where we live, work or play, all have colors. Thesecolors provide a psychological and emotional response ineveryone. These responses reflects who we are and the thingsthat we think and feel. Color is the first thing we notice and the last thing we forget.If used properly it can be a powerful tool. It is the doorwayto our deepest thoughts and feelings, and desires. This is anissue worth discussing. Which colors should you use? Well, it is always best to keep your main content on a whitebackground. This is easier on the eyes and will provide a senseof professionalism. The color white triggers emotions such as:purity, peace, and perfection. While white is an important color, you will probably want tocompliment your site with other colors as well. After all, thereis creativity in each and every one of us. There is huge colorspectrum for us to choose from. Which colors are best! Here are a few ideas to help you. Red colors can stimulate warmth, hunger, and excitement. Coolercolors such as green and blues, enhance calm and contentfeelings. Dark colors make objects seem heavier, while light colors make them seem lighter. Yellow may reflect a lack of worry, while black a troubledstate. Of course not all colors mean the same things to allpeople. Yellow may sometimes mean cheap, Green may mean money orgreed, black may mean elegance or death. Color has become a science and it is a much needed weapon aspart of your marketing arsenal. You will need to take greatthought in choosing color as it will identify you, because oncea color is "owned" it is associated with you and your company.I am sure you have noticed this with examples such as Coca Colared, Tide orange, and John Deer Green. It is just as important to your identity as your logo. If a shape provides a symbol, beaware that color does the same. Think carefully when choosing colors! Applying a certain colorto your product is just plain logic. For example: In stores colors identify, flavors, brands, andproducts: Green in a cleaner says pine- in a mouthwash saysmint, blue very often means strong mint- icy cool. Clear meansadditive free. Red found in strawberries, cherries, and applesis very appealing. You would never choose gray for laundrydetergent because you don't want gray clothes, you wantbrightly colored clothes. Blue ,very unappetizing on a dinnerplate, is much more successful as a dinner plate. Because it strongly affects mood. Grays and browns seem somberand often depressing. But they can take on a more cheerfulattitude with compliments of red. No matter how you use themthey suggest weight, or something heavy. This would provide yourvisitors with a feeling of stableness and strength. Emotionslike this will help your visitors to associate your site withsolidity and confidence. Other colors such as burgundy, oyster,beige, blues will also provide a feeling of solidity. The list goes on and on. Don't over look the issue of color with your business. Believeme it matters! You see once we lived in a black and white world. TV was black,printed publications were predominantly black. All of thatchanged in the 60's and has created a chain reaction that holdstrue today. Color is the most important attention getter. Ashumans we bring our own tastes to the world. How do we choosewhich color to be identified with? What is the right color? Sometimes there is no right answer you just have to take yourbest shot. But the number one choice of Corporate America isstill blue. Article Tags: Color Choices, Which Colors