THERE,GOLDMINE,THE,FOLLOW,Inte marketing THERE IS A GOLDMINE IN THE FOLLOW UP!
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Internet marketers often run into a unique challenge ontheir way to "leaving the rat race" for their own successfulcyber-businesses.Once their online marketing machines are running fairlysmoothly, generating a healthy flow of leads generallyisn't a problem. The challenge lies in generating themost profit from the existing flow of leads.What's one crucial key to generating maximum profit perlead? Yes, there is a goldmine in follow up contact.WHY WE SOMETIMES NEGLECT FOLLOW UPThe typical marketer may send one follow up email,mail out a single brochure or catalog, make one follow upcall, or send out one fax, and then sit back and wait... Waitfor the prospect to visit their web site, place an order, emailwith further questions, or take another desired action.Even seasoned marketers that are keenly aware of thevalue of follow up sometimes neglect this crucial activity.I've been guilty of it at times myself.Offline follow-up, of course, is more time-consuming andexpensive than online follow up, considering the time andexpense involved in long distance phone and fax calls,mailing or shipping of marketing materials, and so forth.Due to its speed and extremely low cost, email could beconsidered the ideal follow up marketing tool. However,without an efficient system for implementing email follow up,problems can still arise.WHY THE NEED FOR FOLLOW UP?It's a fact that most people typically don't buy (or takeother desired action) as a result of an initial marketingcontact, even if they are perfectly targeted, primecandidates for the offer.What's more, it's not unusual for some follow up marketingcontacts to generate approximately the same percentageof sales or other desired action as the initial contact.There are a variety of things that can prevent prospects fromtaking desired action as a result of initial marketingcontact.For instance, they may....*have forgotten about your offer;*simply be procrastinating for one reason or another;*have misplaced your offer, or in the case of email,accidentally deleted it;*be swamped with so many other things to do that theyhaven't yet found enough time to act;*be distracted by "information overload" or other things intheir very busy lives that they either missed your first contactentirely, or haven't had time to act on it yet;*not yet have enough information to decide what to doabout your offer;*not have enough money to buy at this time;*haven't yet developed enough trust in you.... or anynumber of other reasons.You've probably heard the following cliche before, but it'sworth repeating: "Marketing is a numbers game." Thegreater number of contacts you have with a prospect, thegreater chance they will finally act on your offer.Different prospects will, of course, be at various stages ofthe sales process. Some may be just one follow up contactaway from acting on you offer; other prospects may requireseveral more contacts before they finally act.The question is, will you persist at follow up long enough tomotivate your real prospects to act on your offer?Follow up may seem like a mundane activity, but if you wantmaximum sales (online or off), you should seriously considerimplementing a systematic follow up system. Otherwise, you'reprobably wasting a significant percentage of resources youinvest to acquire your leads, and are overlooking a gold mine!FOLLOW UP MARKETING RESOURCE-- I've come across a nice desktop application for automatingemail follow up, called Postmaster. It either works along withMS Access 97 (which you may already have), or comes withits own stand-alone database. It has an excellentpersonalization feature, automatic scheduling, and much more.Check it out at: http://post-master.net/rs/auto_pilotBe sure to sign up to get your own Associates resellerWebsite FREE and get paid for recommending this powerfulsoftware to others.http://www.post-master.net/rs/auto_pilot/
THERE,GOLDMINE,THE,FOLLOW,Inte