The,One,Hypnotic,Command,That, marketing The One Hypnotic Command That Always Works

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

I learned about the one hypnotic command that alwaysworks from hypnotists. A good hypnotist will never give asubject a choice or offer a list of "reasons why you shouldfall asleep right now."Instead, a good hypnotist will simply issue a command,"When I count to three, you will close your eyes," or,"When I snap my fingers, you will bark like a dog." Thesubject responds because they want to please thehypnotist and because they don't have much of a choice.Your prospects are nearly the same. Give them toomany "reasons why you should buy" and you risk boringthem, overwhelming them, or irking them. Give them the"one hypnotic command that always works" and theywill do your bidding.Want proof? Okay. Answer me this: Why are youreading this article?I'm betting the title for this article promised yousomethingyou felt would be worth your reading to get. You want toknow the one hypnotic command that always works soyou can use it to increase sales, get more dates, or insome way get more of what you want from people. Right?But note that I didn't have to tell you all those reasonsto read this article. I gave you *one* sentence---the titletothis piece---and you decided to read it based on it alone.Any further reasons for reading this were supplied by you,not me.What you just did was illustrate the very point of thisarticle. You are reading this for *one* reason. There maybe subcategorizes to that one reason, but the bottomlineis that you are here, absorbing these words, becauseI've promised you one main benefit: The hypnotic commandthat always works.The trend with the best copywriters today is to pile on thereasons people should buy the product being offered, andto give an avalanche of testimonials to prove others lovetheproduct. There is nothing wrong with this approach tocreatingsales letters that work as long as it ALSO contains the onehypnotic command that works.And what I want to suggest here is that the hypnotic commandalone---when done right---is so powerful that you may notevenneed that long list of reasons to buy. You could feasiblywritea hypnotic headline and follow it with a story and end upwithsome terrific sales. (Believe me, I've done it!) I know thismaybe a radical thought, but stick with me.Just what is this "one hypnotic command that always works"?It depends on your audience. When I was considering writingthis article, I asked myself, "What is the one thing myreaderswill want to know?" Since I know many of you have read mytwo e-books on "Hypnotic Writing," and you consider me a"Hypnotic Writer," that some deep insights into thosesubjectsmight intrigue you.I further speculated that if I titled this piece "the ONE"command that always works, you would subliminally knowthere is one very powerful thing to learn here. And ofcourse,the "one" in the headline refers to the one thing I amtryingto get across here. Follow?Okay, okay. Here's my one point in a nutshell: Know theexactone thing your prospects want and tie everything you say toit.Let me explain: If you are selling laundry soap, you mightlist numerous benefits and features, everything from "smellsgood" to "protects colors" to "gets out stains" to "cheaperthanthe other brands" to "works in cold or hot water" to whoknowswhat. But what you want to focus on is the ONE thing thatyour laundry soap buyers want the most. Whatever that is,create your hypnotic command based on it.In other words, if the one thing laundry soap buyers wantis "allergy free soap," then pack all your hypnotic writingpowerinto one line that says THAT is what they will get from yoursoap. Even "Allergy Free Soap Here" would work as a hypnoticline in that scenario. Anything else you say may be weak andeven annoying compared to telling your prospects the onethingthey want to hear.Here's another example: Say you are selling a magictrick of some sort. You can list everything from "easy" to"new" to "inexpensive" to "amaze your friends" to "addit to your collection" to any number of possible sellingstatements.But what is the ONE thing your audience of buddingmagicians want? Whatever it is, focus on it. That will bethe one hypnotic command that will explode sales. SinceI am a magician, I know "Easily Amaze Your Friends"would be a great single hypnotic command for the magicaudience. In fact, I know of one magic supplier who usesthe slogan "Working hard to make you amazing." He's onthe right track. He knows magicians want to be amazing,and he's got a hypnotic command to convey that message.He'll capture the right audience and get them itching tobuy from that one line alone.Right about now you should be asking yourself, "But howdo I find out what the one thing is that my prospects want?"Good question. The answer is to first ask them, and second,test them. In short, call, email, and visit some people fromyouraudience of prospects. Talk to them. Find out what the onething is they want from your business. Too many badcopywritersjust trust their hunches on what their audience wants. Don'tdo it.As much as I believe in intuition---after all, I wrote abook called"Spiritual Marketing"---the only way to know with anycertaintywhat your prospects want is to question them.But even that isn't good enough. After you question them,test them. Write ads, letters, and email campaigns with yourprospects revealed "one desire" dominate. If you've trulyhiton the one thing they want, sales will roll in. If you miss,tryanother "one desire" and see if that pulls better. Again,whatyou are looking for is the one hypnotic command that willmake your prospects buy buy buy.Now let me assure you that you might still give a long listof reasons why people should buy from you, BUT be sure thatlong list stems from your key "one hypnotic command." If youdon't use the key command that activates the buying impulsein your prospects, your long list will be a grab bag of oddsand ends that may confuse people. You need the one commandto grab their attention and maybe even close the deal rightthere,yet you may still need your list of benefits to helpconvince themto buy. Don't dismiss your list. Just don't rely on it.Finally, how do you write a hypnotic command?That would take a book to explain. In short, write it thesame way you do a good headline: Short, engaging, relevantto your audience. Think of what your prospects want and givethem one tight line that suggests you have it for them.Look at the titles for articles in "Reader's Digest"magazine,for example. They are intriguing, short, and vibrant. Writeyour"command" the same way. And for motivation to get yourselfto work at writing a hypnotic suggestion, remind yourselfthatit only takes one good line to make someone buy.After all, my one hypnotic command got you to read thisentirearticle, didn't it? Article Tags: Hypnotic Command, Always Works, Prospects Want, Laundry Soap