The,Psychology,Color,Marketing marketing The Psychology of Color in Marketing
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Market researchers have had a field day identifying the colors and thelikely effect they have upon us. However, the effects of color differ amongdifferent cultures, so the attitudes and preferences of your target audienceshould be a consideration when you plan your design of any promotionalmaterials. For example, white is the color of death in Chinese culture, butpurple represents death in Brazil. Yellow is sacred to the Chinese, butsignified sadness in Greece and jealousy in France. In North America, greenis typically associated with jealousy. People from tropical countriesrespond most favorably to warm colors, people from northern climates preferthe cooler colors.Basically, in North American mainstream culture, the following qualities areassociated with color:Red excitement, strength, sex, passion, speed, danger. Blue (listed as the most popular color) trust, reliability, belonging,coolness. Yellow warmth, sunshine, cheer, happiness Orange playfulness, warmth, vibrant Green nature, fresh, cool, growth, abundance Purple royal, spirituality, dignity Pink soft, sweet, nurture, security White pure, virginal, clean, youthful, mild. Black sophistication, elegant, seductive, mystery Gold prestige, expensive Silver prestige, cold, scientific Market researchers have also determined that color affects shopping habits.Impulse shoppers respond best to red-orange, black and royal blue. Shopperswho plan and stick to budgets respond best to pink, teal, light blue andnavy. Traditionalists respond to pastels - pink, rose, sky blue.
The,Psychology,Color,Marketing