Guaranteed,Marketing,Tips,Here marketing 6 Guaranteed Marketing Tips

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Here are 6 tips to improve your Web marketing efforts, based on myGuaranteed Marketing system of cost-effective, results-producing methods. 1) Why buy from you? Use a unique selling proposition (USP)Doing business without a USP is like doing business without pants -- you'llbe just as successful.In his EXCELLENT book "The E-Myth Revisited," Michael Gerber writes thatwhen they see or hear your business name, people should say: "Oh, you'rethe guys who _____________." Fill in that blank with your USP.I was fortunate enough to do online marketing support for FedEx for twoyears before starting my own business. I learned from the best about theimportance of standing apart from your competition with a USP. This is the most important strategic planning you can do for your smallbusiness. If you take the time to devise an effective USP, you'll separateyourself from 95% of the competition, who probably compete on price,service, or selection.===2) Follow-up works!You WILL maximize your online sales by following up with your existingprospects and clients. a) Today, I got a new client 60 DAYS after she first called my Yellow Pagesad. I put here in GoldMine and she replied to the SEVENTH email sent to her.Takeaway: follow up by email at least 5-7 times with prospects, offeringnew info each time, with a gentle reminder that you're still available toserve them. Use a contact manager, such as GoldMine or Act 2000. Or, use afree autoresponder like GetResponse (http://www.guaranteedmarketing.com/get)b) Another new client just paid for my services TWO YEARS after subscribingto my ezine.Takeaway: you must publish a newsletter and gather email addresses fromvisitors to your Web site. This is like printing money. Use listbot.com oranother service to distribute your ezine.===3) Keep your Web site instructions simple.A confused customer will just say NO to your Web site and your business.Here are 4 methods that have worked for me online since 1995:a) Number and letter your instructions (I'm doing now!) Tell them: "You can order in 3 easy steps," them limit yourself to 3 (orhowever many) steps ... and make those steps EASY.b) Tell them it's easy.Words like, "easy," "fast," "quick," and "simple" work wonders whenexplaining to customers how to use your site, place an order, etc. c) Tell them what to expect.Your customers don't like surprises, especially when ordering. Tell themwhen their credit card will be processed, the name of the company that willappear on their bill (to avoid chargebacks), and the number to call withquestions.For the best example I know of how to walk customers through the orderingprocess, see how it's done at amazon.com!d) Less is more.Whenever possible, I REMOVE links from my Web sites, to give customersfewer, more targeted choices. Remember: a confused mind will say "No" toyour site, your products and you.===4) Referrals = found money.You already know that referrals are the best, most cost-effective way toget customers who spend more and complain less, right? Right.So, you should be doing everything possible to actively encourage yourcurrent customers to refer new ones.Here's a quick tip that will send lots of new business your way ...On your Web site's order form, offer a $10 discount to any customer whogives you the e-mail addresses of 3 friends for you to contact with infolater. Customers in the middle of the buying process already have a favorableimpression of your business, so this is an ideal time to ask for referrals.Does it work?It helped me triple the number of referrals to my resume writing businessin 2000. It can work for you, too.===5) Use bonuses to sweeten the deal and make more sales. Here are 3 kinds:a) Informational reports. If you've written any articles or copy for your Web site, chances are youcan package as a free report to give to prospects or clients. Make sure yougive it a value ("A $29.95 value, yours FREE"), because it's human natureto not appreciate anything without a price tag.b) Give away what your competitors sell.Find the lowest-price product or service that most of your competitors tryto sell ... and give it away instead. The increased business will make upfor it.c) Give away ANOTHER freebie after the sale.This will cut returns dramatically and cement good relations with yourclients. Marlon Sanders does it with his online marketing course. I giveaway loads of follow-up advice by email to all my clients. If you use anautoresponder, it can be done while you sleep.===6) Build relationships with potential business partners online.You already know that you MUST publish an email newsletter, right? Right.But some sites still don't get this. They feel they don't have the time orthe writing ability. This is your opportunity.Find high-traffic sites in your industry that don't offer a newsletter, andsay: "I noticed your site doesn't publish a newsletter. You're leavingmoney on the table by not keeping in touch with your prospects and clients.I can help. I publish a newsletter that doesn't compete with your site. Ifyou put a sign-up form on your site for my newsletter, you'll buildinstant, profitable relationships with your users. And I'll give you apermanent spot in my newsletter to run your ad in."Who can say "No" to that? But, does it work?I'm negotiating right now to get one of my newsletters, "EmploymentDispatch," onto two Web sites with a combined viewership of 100,000 peopleper month. Article Tags: Tell Them