Give,amp,#39,What,They,Want,Pe marketing Give 'em What They Want

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

People go online for many reasons. Some "surf", just to see what'sout there, but most are much more specific in their objectives. Theywant to know about something and they turn to the Internet to findwhat they're looking for. At its most basic level, what is the ONEthing that 99% of all website visitors are looking for? You got it ...information.That's why "information is king" is such a constant refrain, it's whye-books have become such a popular medium for both author andreader (instant sales, instant access) and it's why everyone, ANYone, has the opportunity to make money with their computers.This is not yet another article rehashing the benefits of creatingan information product (you know that already, already) and it'snot YET another article regurgitating the same old marketingprinciples (you know you need to get the word out about yourinformation product and there are no end of useful resources outthere to tell you exactly how). What this article is about is whatyour information product should be about.Although it's true that the Internet audience is so vast that virtuallyany subject matter will have a market, actually finding that marketmay not be so easy. Or, let's say that you know you can put wordstogether, you have a broad base of experience to draw from or youknow you can find out what you need to know about a particularsubject in order to write an information product about it.Well, here's something to consider. Instead of following thetraditional path of deciding what you're going to write about, writingit and then going about finding people who are interested in readingwhat you've written, how about researching the market and findingout what people want to read about BEFORE writing an informationproduct to meet that need? The advantage of this approach is thatyou know your market exists before you start writing, you can findout about your market and what it is they really want to know,meaning you can write a highly relevant information product responsiveto that demand and, just as important, as you will see, you knowexactly where your market is and how to reach it.Let's start at the beginning. I bought Web Position Gold a coupleof weeks ago. I wanted to use it create doorway pages that wouldrank well with the search engines, drive traffic to my site, yadayada yada. Yeah, so? Well, most uncharacteristically, I decidedto follow the instructions. The first step was to "target keywordsyou think people would type in the search engines to find the typeof products or services you offer". Well ... DUH. But, just for thehell of it, and since I was, after all, following The Instructions,I decided to read the "Choosing Keywords" topic "for moreinformation on choosing effective keywords!".Here's an extract:"Target the wrong keywords and all your efforts will be in vain.Choose the right keywords, and you'll see your traffic skyrocket.Therefore, think long and hard on what keywords people are likelyto use to find you. ..."The question to ask yourself is how do you really know if you'reoptimizing your pages for keywords that Web surfers are lookingfor? There are several good techniques you can apply todetermine what people might be searching for ..."However, the best way is to stop guessing and actually SEEwhat people are searching for."I followed this advice and tried the keyword generator servicethey recommended (see below for links).Now, remember, at this point all I was trying to do was to comeup with a list of keywords relevant to the subject matter of mysite that I should target with doorway pages to drive traffic to mysite. I signed up for a one-day membership with Word Tracker forsomething like $6. Amazingly enough, I followed the instructionsthere too. I ended up with hundreds of potential keywords to target,all of which were actual search terms entered by users over thepast 60 days.Although all of the keywords I expected to find were there (and wellserviced by my competitors I may add), right there, at the topof the list for each search engine, were some keywords I wouldNEVER have thought to target and neither, it appeared, had mycompetitors.Here's the stats (I'm not revealing the keywords themselves forreasons which will become obvious if they're not already):Keyword Number* Competing*#1 238 1#2 268 14#3 2,399 184#4 556 21* The Number column represents the number of times thisparticular keyword has been searched for within the past 30days. The Competing column shows the number of competingsites targeting that keyword.Now, this information is fine and dandy for doorway page creation.Just target the keywords that are highly sought after with relativelylow competition (there is a Keyword Effectiveness Index numberalso provided which "compares the 24 hour result with the numberof competing web pages to pinpoint exactly which keywords aremost effective for your campaign". The higher the KEI, the morepopular the keywords are and the less competition they have),create doorway pages that target these keywords, submit themto the search engines and, assuming your pages are structuredto rank well with the particular search engine involved (which iswhere Web Position Gold comes in), you should be able to geta reasonable ranking.But for me, the true revelation was discovering a subject mattersought by a significant segment of my market but which was largelybeing ignored by me and my competition. In other words, I haddiscovered an all-important niche market. The subject matterinvolved is very specific and narrow. It is a simple matter for me toresearch this subject and create an information product to meetthis demand. Which, of course, I intend to do. And which, ofcourse, is why I'm not telling you what it is!And, once I've created my information product, how do I reachmy market? Simple. I use the very same keywords that I knowpeople are entering to find my product, create doorway pages forthose keywords and voila! ... a targeted information product to atargeted niche market. My market may not number in thethousands every month, only the hundreds. But of those hundreds,a significant proportion are highly motivated to purchase myproduct because, as the above analysis shows, they have aneed that is currently not being met. What would you rather have,500 prospective customers, 20% of whom actually buy from you(100 sales) or 5,000 prospective customers, 1% (if that) of whomactually buy from you (50 sales)?Targeting your niche means narrowing your focus, devoting yourenergies towards a smaller but more highly targeted market.What you lack in terms of sheer numbers of prospects you willmore than make up for on your bottom line.So, bringing it all together, start with a broad subject matter thatyou know something about or that interests you enough that youcan acquire the requisite knowledge within a relatively short periodof time. Follow the steps that I went through with the keywordgenerator and see if, like me, you can identify a niche market thatis underserviced. If so, create an information product that satisfiesthat unmet need and promote it by targeting the very samekeywords that you used to identify the niche in the first place.Do this and, unlike the millions who have devoted their life's workto writing information products about Internet Marketing, you canactually stand a chance of making a valuable and originalcontribution to the body of work available on the Internet todayand get paid real money for your efforts. Article Tags: Information Product, Subject Matter, Doorway Pages, Search Engines, Niche Market