What,amp,#39,Name,#63,What,nam marketing What's My Name?
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
What's in a name?The new catch phrase on the internet is branding. In the80's it was called positioning. What does it all mean?When someone see's your name they associate it with yourproducts or services. Hear the name Bill Gates and you think software.Is your name really that important? You better believe it is.I think I first started realizing the importance of our names when I watched Ali, after he'd changed his name fromClay.He always had a habit of mentally dominating his opponentsbefore they ever reached the ring. He'd get them so workedup, that by the time the fight came around they forgot all about their game plan. They were so upset they couldn't even see straight.Well Ernie Terrell got the bright idea that the best way to get Ali upset and throw off his fight, was to use every opportunity to call him Clay in the pre - fight interviews.Did Ali consider his name important?Did he position the name Ali with the term the "Greatest"for a reason. Yes on both counts. He was a master marketer. His productwas himself.So what was the result of Ernie Terrell, calling him by his former name?Ali decided to spend the whole fight torturing him. Every time he was ready to be knocked out, Ali would let up justenough to cut his face unmercifully.The whole time he was torturing him, he would taunt. "What's my name?""What's my name?"He knew the importance of branding his name. So if you'reserious about your business, remember Ali and you'll neverhave to ask, "What's My Name?"How can you brand your name fast? I'll save that for my next article.
What,amp,#39,Name,#63,What,nam