Customer,Leverage,Strategies,M marketing Customer Leverage Strategies or Mining for Gold!
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
In order to succeed in anything, you must try to identify thesmallest number of actions that produce the biggest benefitsin business, this means capitalising on your greatest assetyour existing customers.Everyone knows that referrals are the best form of advertising;a customer referred by a friend is already half-sold. You knowyourself, if you're new to an area and looking for a plumber,doctor or hairdresser, you ask your neighbours. These peoplehave done all the groundwork for you; they've rung around forthe best prices, they've made appointments and had work doneand they must have been happy with the results, mustn't they,otherwise they wouldn't be recommending the business?We humans are funny little critters - we all love to be asked forour advice so we enjoy referring others to those businesseswe like.The best way to harness this team of willing advertisers, is tosimply ask them for their help, so here are five simple waysyou can begin obtaining customer referrals for your business:1. Offer outrageous service and quality products so yourcustomers will want to recommend you.2. Explain that you pride yourself on maintaining highstandards and that your business depends on referrals for thebulk of its business.3. Ask to be recommended e.g. "Once I've done a great jobfor you, I hope youll tell all your friends/colleagues." Smile asyou say this, if speaking face to face with customers. Includethis as a P.S. in written communication.4. Ask specifically if your happy customer will write toothers recommending your business. Say something like, "Ipromise not to be upset if you use words like fantastic oroutstanding!"5. Thank those who do send you referrals; it can be a noteor a small gift (perhaps a discount voucher, a gift voucher ortickets to a movie for offline customers).Never be afraid to ask for help from your satisfied customerstry these methods and watch your referrals increase.
Customer,Leverage,Strategies,M