ARE,YOU,TELLING,THE,THIRD,GREA marketing ARE YOU TELLING THE THIRD GREATEST LIE IN THE WORLD?

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

Back in Illinois in the 'fifties when I was growing up,my parents entertained a lot. At some point over thebourbon and the highballs the jokeswould start -- and they would fly thick and fast. Myparents were young and energetic and attracted theirpeers. Inevitably some wiseacre would say, "Do you know thethree greatest lies in the world?""First, the check's in the mail.""Second, of course I'll respect you as much in the morning."Third... well, the third one was so blue it just wouldn'tdo in a respectable publication like this one.Since then times have changed and so has the THIRD GREATESTLIE. At last it CAN be revealed: "I'm making money online."It's Time We All Came From MissouriThe amount of misinformation circulating online is staggering.Every day most of us receive something by email or reviewsomething online which just isn't true. It just doesn'tsmell right, right from the start.Ordinarily, the claim either involves health, sex or money."3000 people signed up in my downline in the last 4 hours!""I made $15,000 last month without ever once getting up off myfanny.""I created a multi-millionaire dollar business without everinvesting a penny of my money or breaking a sweat.""I cured my cancer eating a bag of these potato chips, so help me God!"Oh, yes, we've ALL seen these incredible solicitations. Someof us have been loonie enough to fall for them.That's why we all need to re-assign ourselves to the Show-meState and get serious about both reviewing the offers we receive --and about doing business online the right way so we never haveto lie to get people to respond.How To Use The Web So You Won't Have To Tell The Third GreatestLie -- Or Any Other Lie!In advertising there's a famous line, "Sell the sizzle, not thesteak." What it means is: hype up your offer with a lot of fluffso that people don't focus on what you're really offering.People lie online because they don't have the one thing you musthave to succeed online: VALUE.Companies great and small stay in business and grow because theyoffer what people want. We live in a Want Culture. Right from the moment we're born, we want. We spend our entire lives wanting more and more andmore. That's just the way it is. Getting people to want is notdifficult. To be human is to want. Period.Good people cater to these wants by offering VALUE.Bad people cater to these wants by offering HYPE.Thus when good people set out to market, they focus the discussion on what the prospect gets -- the real, tangible,beneficial things which the prospect gets by using what themarketer is selling.Bad people make one unsubstantiated claim after another. In Alfred E. Newman fashion they say, "What me worry?", aftermaking yet another outrageous, unsubstantiated claim.Their goal is to get the money and let the chips fall wherethey may.Understandably this strategy appalls real business peoplewho are in the business of offering value and building anenterprise that lasts.How common is this lying? All you have to do is open youremail in box any day; you'll see just how prevalent it is.Recently, for instance, I received a newsletter with a huge testimonial from a well-known internet entrepreneur about how one of his distributors made as much as $84,000 a month. SinceI'm a creditor in the bankruptcy case of that distributor,I found this fact most interesting.I emailed the fellow and said that either 1) his numberswere incorrect or 2) either he or the distributor was lying.I said that if the numbers were wrong, the entrepreneurshould publish a retraction. If the numbers were right,the distributor had lied to the bankruptcy court.There were two interesting consequences of my message:1) the entrepreneur said he wouldn't print a retractionand 2) the distributor called me and in a remarkable outburstof candor admitted that he'd never made anywhere near theamount of money credited to him publicly but that he certainlywasn't going to do anything to clear the record.MY response? I filed all the records with the bankruptcycourt, including an affadavit of the phone conversations, andblocked the distributor's bankruptcy. I also called for acriminal investigation into what was clearly Internet consumerfraud.As this real-life case sadly proves, even when people areconfronted with the Third Greatest Lie, they keep lying, diggingthe hole deeper for themselves.Why didn't the entrepreneur just say his facts were wrong,that he'd made a mistake?Why did the distributor feel compelled to lie so outrageouslyabout his income when the records were so clearly availableto disprove his claim?The real reason: both lacked integrity and both were sellinghype, not VALUE!People Who Lie Are Quick To Use Mass Spam EmailBecause "get rich quick" is part of our heritage, manypeople take a Maynard G. Krebs approach to work: WORK ISBAAAAAAD.Their idea of marketing is to purchase 50,000,000 spamemails, plop in an outrageous offer, then hope that enoughpeople will be duped before they are shut down and re-emergelater in another nefarious guise.Of course, this isn't how reputable online businesses work.These businesses:1) go for the long-haul2) develop a website that's packed with VALUE3) go through the necessarily laborious process of developing an in-house email list4) contact their prospects and customers regularlywith an online newsletter ("ezine")5) give these people all the necessary means ofresponding, including email, fax, phone, mail andwalk-in.Real businesspeople understand that no business is built in asingle day; that every day, every action, is important inbuilding up a business that withstands the test of time andreturns a predictable profit. They are not throwing the dicewith a single hype-filled email, hoping that they'll "strikeit rich" at the touch of a button, without ever havingto break into a sweat.Real Businesses Understand People Want To TALK To YouWhen you're dealing with a hypster who tells the Third Greatest Lie you're dealing with someone who doesn't want you to get close, who doesn't want you to have important follow-up information, and who flees rather than TALK to you.When a hypster sends an email message, you can ordinarilyonly respond by email. You're given no other way. It's hype out, money in for the hypster.No reputable business works this way. At Worldprofit, forinstance, we regularly send offers out. When people respond,they get a PERSONAL response. You see, we know that people are going to have questionsbefore they spend their money. We're prepared to answerthem, to work with the prospect. We're not in the business of sending hype promising thatyou'll be a millionaire before breakfast, then making itimpossible for you to verify anything. The reason we've gone from being a home-based business in aback bedroom in 1994 to being a multi-million dollarcorporation now is because we've anchored the company inVALUE and made a conscious effort to work with the peoplewho are interested in the value we offer. This is whyWorldprofit has grown while so many other Internet companieshave crashed and burned.DO YOU HAVE THE MEANS TO COMMUNICATE WITH YOUR PROSPECTS?If you expect to grow your business, you must have the meansto communicate with your prospect. The hypsters don't botherwith these means; their goal is the "quick buck", not mastering the long, sustained process that produces real, solid, long-term growth.To succeed online, you must have* a domain where you post the value-oriented informationabout what you're selling* professional design. You cannot just throw information atpeople and expect results. You need to present this information professionally, using a professional designerwho is aware of the constant changes in online graphics anddesign.* a listserver so that you can communicate easily withyour prospects, customers, subscribers.* a sales manager, so that you can get back to your prospectsautomatically, until such time as they are ready to respondand work with you.* a traffic growth system. You must grow your traffic daily,since traffic is absolutely indispensable in growing anybusiness, online or off.As you review this list, how many of these vital tools doyou have, are you using?The fewer you have, the more you must use hype to sell whatyou're offering... the more, that is, you're relying on theThird Greatest Lie to help you make sales... and the lesslikely you are to build a reputable business producing solidprofits in return for reasonable labor.We All Live In A Moral Universe -- Like It Or NotIt is easy to conclude, reviewing the state of the world nowadays,that morality counts for nothing. Every day we are assailed bystories in the newspaper which speed us to this conclusion.We wonder: does character count for nothing? Is morality ablasted concept? Is there any point wondering about rightand wrong?The truth is, though it is easy to lose sight of it, the greatquestion for us remains the same question others havewrestled with before us: how do we lead the good and morallife? How do we do right in a world so often rewarding wrong?There is something in each of us which, however hard werun from the issue, keeps pulling us back, forcing us to come to grips with the fact that we are responsible for whatwe do and that it our responsibility to do good, to liveresponsibly, to treat others honorably. It is the only wayto live the life worth living. For as people commonly say,"What goes around comes around."Stop Lying Today. Start Building A Reputable Online BusinessToday.If you're one of those people who has been trying to succeedby selling hype. Stop it TODAY. Review what you're offeringand ask yourself where the VALUE is. If it's not there,drop it TODAY.If you've been trying to build a business on the Third GreatestLie, make today the day you resolve to change not only yourbusiness but your life.Start selling products/services of value. Get the tools you need for online success, so that you cannot only communicate value but work with your prospects andcustomers, helping yourself by helping them.Stop trying to build an online business on a crap shoot,staking all on one spam email transmission. Instead, build fortomorrow by offering value today and expecting to do thework that ensures success.When you do these things, you can look the world in theface proudly, knowing you won't ever have to tell theTHIRD BIGGEST LIE IN THE WORLD -- because you reallyWILL be making money online! Article Tags: Third Greatest, Third Greatestlie