Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Endorsements are one of the most powerful marketing tools that you can use to promote a product or service. An endorsement simply is when a person talks or writes about a particular product or service in a favorable manner and recommends that you buy it at the end of the endorsement. The reason why endorsements are so powerful is because they come from someone that is trustworthy or who has developed a favorable reputation. For example, if you look at many products being sold on the market, companies use famous celebrities to endorse their products. The choose celebrities because they believe that the public will respond favorably to a popular person. If you look at the athletic companies such as Nike, they use athletes such as Michael Jordan to promote their shoes. All the major cosmetic companies use pretty models to advertise their products. People admire and want to be like these people, so they purchase the products or services that are endorsed by these individuals. Of course as soon as someone loses the respect of the public, sponsors quickly drop them from endorsing their products. This happened to Ben Johnson after the steroid scandal at the 1988 Olympics. Endorsements are now becoming very popular on the Internet. I am certain that you have seen a few marketing gurus endorsing other people's products. These marketing gurus have earned the respect of the Internet community. When they recommend a product or service, people listen! The response to written endorsements for a product or service on the Internet far outweighs those from classified ads. You do not have to be famous to endorse a product on the Internet. You just need to have developed a good reputation. For example, if you publish your own ezine, you have developed a relationship with your readers. A type of relationship where your readers will trust your judgment about a particular prodcut or service. If I like a product or service, I will usually endorse it in my ezines. I am part of various affiliate programs so I know that writing an endorsement for the product will surpass any results I would get from running a simple classified ad. For example, I used the following endorsement in one of my ezines a few weeks back and the results I got for the product were much better than any other means of advertising that I did. An endorsement gives you the opportunity to precisely tell someone how you are benefiting from the product and how they can benefit too.