Developing,Marketing,Virus,Car marketing Developing a Marketing Virus Carrier
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
You're neck deep in competition, and sometimes the profits justdon't find you. Your advertising venues are shoulder-to-shoulderwith other people's offers, and it's getting slower to squeezeout a profit.You search for something new, always on the look-out for thatparticular edge that'll make it all happen; a new associateprogram, a new technique, a new advantage that will bring yourship home.What you need, my friend, is a "killer product" that no one elsehas but you! That, coupled with a self perpetuating deliverymechanism can make all the difference in the world. "Difficult todo", you say? Not at all.In today's Internet marketing environment, particularly in thesmall business arena, the winners have consistently used a viralmarketing approach with a product designed to specificallyexecute this winning strategy. It's almost a necessity.So what is this killer product; the actual "virus" that bringshome the bacon?Let's define a few of its characteristics: 1. It's something at which people cannot resist taking a peek. Sometimes people pay for it; sometimes it's free. But it's always something difficult to resist a look. 2. It's something that can be passed from one person to another without degradation or dilution. It is typically also something a person would "want" to pass to another. 3. The content of the virus brings the recipient to a desired state, or location, where an "action" can be processed. The action can be a purchase, a subscription, or anything that requires someone to "do" something. The virus has a purpose.You see these products every day. Though they may be subtle,sometimes even hidden, the distribution mechanism is often thesame. You can typically find some of these mechanisms directly inyour "Downloads" folder.If you've been at this marketing game for a while, you'll likelyhave several of them sitting there smiling at you. You may evenbe a carrier, offering them to others in your halo of altruism.It's okay.They're called ebooks. Surprised? The most heavily leveragedebooks ask you to pay for them. They then convince you tosubscribe to the service, such as a newsletter.Then, they convince you to subscribe to the affiliate program, soyou can become a carrier and benefit from its propagation. Thecycle then repeats itself with someone else.Pay keenly to the awareness of the virus "mechanism". It is theebook! Yet too many would-be marketers fail to recognize thepower of ebooks because they think it requires too much work tocreate and execute.This faux pas is directly attributable to the linguistic errorthat ebooks are electronic books. Wrong! Ebooks are notelectronic books, they're portable web sites (that can be made tolook and feel like a book).While others are struggling to get targeted traffic, smartmarketers are simply "distributing" their mini-sites all over the'Net. And in most cases they have others do it for them! (EvenAFTER they've paid for it!)Are there other carrier mechanisms than the ebook? Of course! Butthe more relevant question is: How many carrier mechanisms canthe average 'Net marketer "tailor design" expressly to theadvantage of themselves or their clients, by themselves?Thinking of the ebook in terms of function, instead oflinguistics, opens all sorts of doors. It can be a catalog, acoupon, a game piece, a feedback device, an order form, and more... none of which requires writing a book.If you're still looking for that "killer product" that no oneelse has but you, it may be time to put on a new thinking cap.Following the crowd is one thing; becoming a leader is another.You cannot lead when someone else pulls the strings.Rekindle your entrepreneurial spirit and create somethingdesirable that is uniquely yours. It is the mechanism, the actualcarrier, that you must eventually develop. It is here in whichyou may find your own killer marketing virus, catching the windlike a finely crafted sail, in a sea of competition. Article Tags: Marketing Virus, Killer Product
Developing,Marketing,Virus,Car