Creating,Connections,amp,#58,M marketing Creating Connections: Making Your Business Truly Mul
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Remember when "multimedia" was the hottest term in thecomputer world? Everyone wanted a system that wasmultimedia-ready -- some were even called "multimedia"systems, which usually meant that they had decent sound andvideo cards.Today, we are on the verge of having TRULY multimediasystems -- systems that integrate and connect various waysof communicating and sharing information. Businesses thatwant to prosper (or perhaps even survive) in the future needto be aware of these changes and should try to capitalize onthem as soon as they can.What kind of changes am I talking about? Mainly the waysthat the Internet is combining with other communicationmedia to create products and services that hadn't beenthought of before. Here are just a few examples:* You can now use the Internet to make local and longdistance telephone calls, as well as video conferencing. Thecombination of these two media allows customers to transmitmore information than either could do by themselves.* More and more merchants are integrating their physicalstore locations and their Websites, so that the two aren'tseparate selling points for the company, but rather worktogether to make profits. These kinds of systems lead tomore sales and greater customer satisfaction.* Innovative businesses are combining the power of theInternet with the ease and popularity of television tocreate new interactive media. With these systems, a personwho is watching TV can use a wireless mouse to find out moreabout a product that he or she sees, including how much itcosts and the closest place to buy it, all based upon theviewer's individual information and location.These examples help show that the future of the Internet isgoing to be based upon the innovative ways that it iscombined with media with which we are already familiar. Asbusiness "entrepreneurs," we should keep a close eye onthese kinds of developments, so that we don't get leftbehind.
Creating,Connections,amp,#58,M