Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
So you followed our advice and went to all the work to build yourown website, and now it's up and running. You put a hit counteron the site, and are dismayed at the number of visitors whovisit. Aside from your personal hits when you check theactivity, there have been few if any other people stop by.You notified everyone in your address book, put up a few FFA ads,paid someone to submit your site to a few search engines, andnothing seemed to generate interest. These are things often heardfrom website owners that are just starting out. A few yearsback, I wrote an article titled "I Shot An Arrow Into The Air -ItFell To Earth I Know Not Where."Some people feel the words from this poem by Henry WadsworthLongfellow make an appropriate strategy for an advertisingcampaign for their business. They purchase hundreds of thousandsof E-mail addresses, and thinking of each as an "arrow shot intothe air", hope that some will fall to earth and hit a prospectiveclient.The odds of this generating business for you are "slim to none".In fact, this is called spamming, and many ISP's, who have a zerotolerance for this, may discontinue your service. So forget theads that promise that you will get millions of email addressesfor a very low price, and all you have to do is sit back andwatch the money roll in. Many of these lists are so old theyhave "whiskers".The majority of the email addresses sold are actually harvestedfrom the web. Most of the people who advertise, don't want tocompromise their real email address so they get temporary freeones, and this is what they use in their ads.My experience is that approximately two percent of these emailaddresses are discontinued for one reason or another every week.Some were trial memberships with AOL that they didn't continue,while others were shut down for spamming. Some people with freeemail accounts lost interest - their mailboxes filled up (withother spam) and they were discontinued.If you plan to market by email, you should build your own list.Sure this takes some time, but the rewards will be worth it. Thisis a responsible approach to the use of business E-mail. I dobelieve there is a "bottom line" here. If your list is highlytargeted, remove requests are immediately honored, and you areproviding something of interest, you should not encounter anyproblems and just may do some business.There are a number of ways to get people to your web site so youcan make the actual sale. One of the time proven methods is tosearch out Newsletters or Ezines that match your target market.Don't make the mistake of thinking that a huge subscriber base isbest. It is better to advertise in smaller publications that aretargeted to the group you wish to contact, then ones with verylarge subscriber bases that are not. Publications that are nottargeted are like shooting that arrow into the air. Sure, youmay get a few but realistically you won't get many.Search Engines are a good bet. Get your web site listed, butdon't fall for the pitch that someone can do it for you for a fewbucks. To do it right, it is simply too much work to be able toget any type of good listing for a small amount. This issomething you should consider doing yourself, and if you do spendthe necessary time, the rewards will be worth it.One of our publications, "Search Engine Tips" is a good startingplace to learn the "ins and outs" of getting a favorableposition.