amp,#34,What,Brand,Name,#63,ro marketing "What Is In A Brand Name?"
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
A rose is a rose, is a rose.What is in a name? Certainly a rose is still as beautiful no matter what name it might have. Even if it would not have the same ring to it.An online name is very much the same. Or so it seemed when investors plunked down almost $8 MILLION to purchase the Business.com domain. They logically thought the name itself would provide them with instant 'Branding'. But that recognition failed to materialize to the degree expected andthat domain is now only a memory, a footnote in dot.com history,not because it no longer exists, it is still active, but rather because it has yet to live up to the promise investors had envisioned.That same story holds true for many of the best known e-commerce brand names, like Pets.com, eToys and Furniture.com.The Internet has suddenly discovered that it takes morethan just a catchy name to make for a successful web site.The name is important.But it is not the only thing that matters.Branding alone does not equal traffic.Customer Service and Community are far more importantfactors although those play out over time.That is why online communities such as Yahoo!,http://www.yahoo.com/, America Online, http://www.aol.com/and the premier auction site, eBay, http://www.ebay.com/ are excellent examples of online brand success stories.They built themselves up from the basic foundation of providinga valuable and necessary resource. And it is certainly not a coincidence that they are also some of the very few Dot.combusinesses that are profitable companies on the Internet.Branding is important but alone it will not provide a web sitewith the quality traffic that it needs to survive over the long haul.Your web site will need to provide visitors with a goodreason for them to visit, not just once, but to repeatedlyprovide a sense of community that will bring themback for more, over and over again.And without 'Customer Service', that is, attending to the needs of your visitors and also 'listening' to whatvisitors want from you you might as well pack up yourweb site and just play games with your computer.
amp,#34,What,Brand,Name,#63,ro