The,NCAA,the,Wrong,Side,Possib law The NCAA on the Wrong Side of Possible Class Action Lawsuit
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The NCAA on the Wrong Side of Possible Class Action LawsuitThe National Collegiate Athletic Association may collapseinto itself if the looming lawsuit against it gains the class actioncertification for which it has been working.OBannon v. NCAA is a lawsuit that wasfiled in 2009 by former UCLA basketball player Ed OBannon and other ex-collegeathletes who feel that their names and reputations are being used by the NCAAwithout their permission and without proper compensation in return.These athletes names, personalities and performancefootages have been used in video games, highlight reels and rebroadcasts andthey have never received payment for it. The NCAA retains all revenue providedby the former all-stars, alone.The current lawsuit is striving for a class action status.If this happens, then the NCAA is facing a trial against the current plaintiffsas well any former or current Division I athlete.This would be detrimental to the NCAAs income.OBannon v. NCAA is also asking that currentand future athletes have the option and ability to design their own contractsand licensing deals. This would give the players the rights to their fame andtake it out of the hands of others, if they choose to.The NCAA is trying hard to avoid a class action lawsuit.At this point, the damages to recompense if it loses would be sufficient; butif the court allows allathletes to make grievances,the NCAA will lose all profit and then some. It will be a fascinating case towatch unfold, as the future of the association is at full risk.
The,NCAA,the,Wrong,Side,Possib