factors,that,make,Ayurveda,pre health 9 factors that make Ayurveda a preferred choice among Indian
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Ayurveda- It’s not just a medical treatment, it’s a lifestyle!Ayurveda is an ancient Indian healthcare science which is said to heal the body, mind, and soul. ‘Ayur’ means life and ‘veda’ means science. Ayurveda uses plant-based medicines consisting of leaves, herbs, seeds, fruits, roots, and stems, along with few metals to treat diseases. According to Ayurveda, nature has the remedy for all diseases and disorders. Ayurveda focuses on treating the root cause of an illness rather than treating its symptoms. Apart from medicines and oils, the system involves yoga, meditation, massaging, exercising, cleansing the body from the outside and inside, and following a healthy diet with seasonal eatables.In India, the demand for ayurvedic healthcare and beauty products is ever-increasing. In the past 5 years, the ayurvedic products market saw a rapid growth, with Dabur, Emami and Patanjali occupying the largest market share (70%). It is estimated that the Indian Ayurvedic products market will grow at a CAGR of 16% through 2021. The reason for this growth is listed below: 1. Awareness of side-effects of modern drugs:Lately, allopathic medicines and chemical-based healthcare and beauty products have been facing criticism for their side-effects. Ayurvedic products generally have almost 0% side effects.2. Emergence of Ayurvedic care centres and resorts:South Indian state Kerala is famous for Ayurvedic centres and beach resorts that offer a complete package of Ayurvedic treatments. This has promoted medical tourism in Ayurvedic industry.“It is estimated that almost 80% of Indians use some kind of natural home remedies that fall under Ayurveda.”3. Long-term results:Since Ayurveda treats the root cause of a disease, chances are- patients remain fit for a longer period of time or the disease might never reappear.4. Used as prevention:Prevention is better than cure. Understanding this fact, many people consume Ayurvedic medicines to prevent lifestyle disorders and diseases.5. Reasonable costs:As Ayurveda uses all naturally available herbs, the cost of medicines and treatments are quite reasonable.6. Product innovation:Ayurvedic products are available in several forms and varieties including syrups, powders, ointments, pills, etc.7. Easy availability:Because of the rising demand, Ayurvedic products are now also stocked at general stores and chemists.8. Online presence:Ayurvedic medicines are also available online at discounted rates through platforms like Ayurvedmart, Zigy care, Amazon, etc.9. Government Initiatives:Even the Indian government has realised the importance of traditional Indian wellness system which is why it conceived the idea of marking 21st June as International Yoga Day. Recently, a new programme was launched by government research firms like Central Council for Research in Ayurvedic Sciences (CCRAS) to leverage the National Programme for Prevention and Control of Cancer, Diabetes, Cardiovascular Diseases and Stroke (NPCDCS). The motive is to research and develop Ayurvedic treatments for life threatening diseases.Ayurveda is likely to become more popular as people now value nature and its gifts. The West has also embraced this system and many have accepted it as a ‘lifestyle’ rather than a ‘treatment’.
factors,that,make,Ayurveda,pre