Smoking,Scenes,Could,Mislead,M health Smoking Scenes on TV Could Mislead Minors
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Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}Smoking is commonlydepicted on films and TV and could mislead young people into associating thehabit with Glamour,according to supporters of tobacco control. While smoking sceneson TV did not constitute outright tobacco advertisements, they could easilymislead adolescents and leave them with a wrong understanding of the healthimplications, Yang Gonghuan, director of the National Tobacco Control Office,said. "A decrease insuch screen shots will be good for protecting the young from tobacco," Yangsaid. Smoking featuresregularly on TV and one recent night's viewing provides an example. Reporters monitoredseven television channels on Jan 4, and during the peak viewing hours from 8 pmto 10 pm, there were 49 screen shots of smoking from four TV series. However, thesefindings are only a part of the bigger picture. The ChineseAssociation on Tobacco Control (CATC), a non-profit organization, issued areport in August 2010 after monitoring 40 domestic Chinese movies and 30 localTV series. The resultsindicated that smoking scenes appeared in 31 movies, with an average of 15screen shots per movie, while smoking scenes were found in 28 TV series, withan average of 85 screen shots. According to asurvey by the Beijing Municipal Center for Disease Control and Prevention(CDC), which was conducted among 11,000 middle school students, more than 40 percentof those surveyed thought that smoking cigsbrands could make actors look mature and charming, while nearly 60percent of the students supported or did not object to on-screen smoking scenes. Tobacco controlactivists are concerned that young people might follow the behavior of theirscreen idols. The BeijingMunicipal CDC survey also showed that 32.87 percent of middle school studentssaid they would like to try smoking after seeing actors light up on TV. On top of this, 60percent of senior students at vocational high schools reported that they couldbe influenced, especially when actors who smoke on TV are superstars. But tobacco-relatedproducts do not always need someone to light up in movies or on TV. During their Jan 4research, reporters also found some of China's major tobacco brands arepromoting themselves by just the mention of brand names. While tobaccoadvertisements are banned on radio, TV and the print media, China still hasno concrete laws or regulations to prohibit tobacco companies from sponsoringactivities such as auto racing, Yang said. The failure toprevent tobacco companies from gaining publicity through sponsoring events hasprevented Chinafrom meeting the requirements of the WHO Framework Convention on TobaccoControl, which called for tighter sponsorship measures, Yang said. The CATC said it hassubmitted proposals to authorities calling for the creation of films and TVseries free of smoking scenes and banning all forms of product or imagepromotion of tobacco brands. Marketing ManagerWorld Technology Network 2013 H Street, NY, 10001, USA559-4812http://www.cigs4girls.com/
Smoking,Scenes,Could,Mislead,M