Europe,France,and,Germany,has, health Europe (France and Germany) has very LOW online gluten free

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France and Germany are expected to have large online gluten free search demand values, but they don’t.  Search volumes for Nov 2009 gluten free associated search term volumes were found and the results shown in the tables below:France / French TOP TEN (Both English and French searches per month) FRANCE – English speakingTerms…………….…...NOV 09 VolumesGluten………………....5400gluten free…………..1900celiac…………………....590celiac disease……….320gluten recipes……….260gluten free diet………210gluten free recipes…210wheat gluten………….210gluten diet……………..210wheat free……………...210FRANCE - French speakingTerms………………….......NOV 08 Volumesgluten intolerance……  2900intolerance gluten……..2900gluten free…………….....2400free gluten…………….....2400gluten allergies………....390corn gluten……………....390celiac disease…………....390wheat gluten……………..320wheat free………………....260gluten free bread……….140When compared to analysis for any of the leading gluten free online demand markets such as Australia, USA, Canada or UK, these volumes are INCREDIBLY small. Even for Australia with a population just over 20 million, the term gluten free itself has 165,000 searches. So instead of providing a top 50 analysis, the top 10 terms for Germany and France will be considered.As for every other country, the generic ‘gluten free’ terms (in English searches) ranks the highest, followed by a celiac associated terms. Most of the terms and the order that compose the standard seven gluten free groups for other countries are present (see typical analysis for Australia).The French speaking searches (those on the Google French website) show a slightly different pattern. The emphasis seems to be more on the celiac disease than on generic gluten free terms. This usually means that a market is very immature.GERMAN TOP TEN (Both English and German speaking searches per month)GERMAN – English speakingTerms…………………....NOV 09 VOLgluten free……………..2900free gluten……………..2900celiac…………………......880celiac disease……..….480gluten recipes…………320wheat free……………..320sprue………………….....320wheat gluten…………..320gluten free recipes….260gluten bread……………210GERMAN - German speakingTerms…………………....NOV 08 VOLgluten free………….….2900free gluten………….….2900gliadin…………………...1900celiac disease………...1000wheat gluten…………..260wheat free……………..260gluten free diet………140gluten free bread……110food gluten……………..110gluten free recipes……91The German - English speaking search volume order is similar to the France - English speaking order. Gluten free generic terms occupy the first two volume ranks followed by celiac associated terms.However unlike the French – French speaking keyword list, the German, German speaking volumes show a similar pattern to their English speaking volumes – ie gluten free followed by celiac associated terms.Why are the European Gluten Free Online Searches so low?Sales data from actual gluten free product sales in European countries is scant.The internet penetration (usage) is around 58% in France and 63% in Germany and Google has over 80% market share in both countries – so these results are the lions share of usage patterns. This means that the tables very likely represent the majority of gluten free searches made in these countries.The reason that gluten free searches may be so low are that celiac disease may have gone untreated in these countries or that celiacs ‘make do’ with preparing their own home meals without gluten based products.The following excerpts from various websites suggest that poor gluten free food distribution may also be a reason that gluten free it is relatively unknown in eastern European countries.A euromontior.com report summarises its findings for specific European countries as:FRANCE: Food intolerance is largely unacknowledged but Gluten-free leads the way with Specialist shops and pharmacies dominate sales. In Germany awareness of food intolerances is still low, however GF benefits from wider product range. In ITALY Growth is said to be held up by limited distribution but GF products are on the rise. Ref 1A GF blog (ref 2) discusses personal experience in travelling these countries. In Germany, “GF products such as bread, pasta, cookies are sold only in shops called "Reformhaus", that are located in towns. Some supermarkets offer just GF bread, but this is really rare”In Italy: “ GF products are on sale mainly in pharmacies located in big towns. (housing a wide range of GF products). It is also possible to buy products in some supermarkets chains. There is no price difference, but the choice of products is better at pharmacies where the Italians can spend their medical prescription.”An article on celiac.com (ref 3) “My travels were in southern France (the Dordogne/Lot/Vezere area, the Luberon, Provence, Carcassonne). We shopped frequently and I combed grocery stores in larger cities, including Avignon and Toulouse, smaller ones, such as Apt, and tiny villages and hill-towns for gluten-free options. In general, groceries, including the big chains such as Hyper Champion, did not seem to carry exclusively gluten-free products, such as baked goods, and I had to watch for hidden gluten in many brands.”CONCLUSIONSOnline Gluten free searches in European cities (French and German) remain exceptionally low. As Europeans are believed to be particularly susceptible to celiac disease (they carry the celiac responsible genes), it is believed that low diagnosis levels and a propensity to still cook at home or avoid gluten dishes when eating out has created such a low online demand. ReferencesRef 1   http://www.euromonitor.com/Global_Market_for_Food_Intolerance_Products_At_War_With_Our_Food?print=trueRef 2      cye.freehostia.com/.../Travel_Guide_Coeliac_Youth_of_Europe.pdfRef 3      http://www.celiac.com/articles/21485/1/France-sans-Pain-How-to-Travel-Gluten-Free-in-France/Page1.html