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There has been awave of recent attention given to the security concerns that surround thebusiness of online shopping. This is in large part due to a report released byan online brand management company, Mark Monitors, whose research found that the majority of online drug retail websitesoperate without proper credentials and lack e-commerce security features..The findings, whichhave prompted a revival in interest regarding web security and brandprotection, revealed the following. Of the nearly 3,200 online pharmaciesmonitored by the researchers, only four were accredited as Verified Internet Pharmacy Practice Sites (VIPPS),a credential created by the pharmaceutical industry to assure consumers that anonline pharmacy can be trusted. They also found that10 percent of the pharmacies monitored in the study stated that prescriptionsweren't necessary for purchasing drugs at their sites. More than 50 percentof the sites studied, the report noted, do not secure customer information. A majority of thesites do not use SSL (secure sockets layer) encryption, it said, and in morethan 20 percent of post-purchase e-mails captured by the researchers,unencrypted links to customer information were found. There is alsoevidence in the study that the drugs being dispensed at the sites are ofinferior quality. So what does all thismean? Plainly speaking, Mark Monitor has told us something that we already knewexisted, namely illegal online operators. They have told us that dubiouspharmacies abound on the Internet, and they're posing a threat to bothpharmaceutical companies and consumers. They have simply reaffirmed that the number of websitesoffering medicines for sale though the internet has increased rapidly in recentyears and that some of the medicines sold on websites may be counterfeit,out-of-date, stolen or diluted. Where do we go fromhere? Drawing attention to the importance of internet security is always a goodthing but one cant help but wonder whether the money used in the production ofthe Mark Monitor report may have been better spent in developing securitysystems to combat the very fraud they are documenting. Many people might saythat surely a report is a good thing and not very expensive, I have looked atthe findings and conservatively estimate that the report cost a whopping105,000 to produce. To produce the report MarkMonitor looked at 3.160 web sites and Over 60 million email abusesTo do this properly it would take the followingman power and expense1 person can monitor 20 web sites per dayTherefore 3,160 = 158 working daysTo do this in a month you would need at least 7people most probably a team of 10 peopleTo monitor the emails we can conclude that theyused either a team with the same amount of people or half that size.At a standard cost of 40K per year per workersalary and cost of desk. That is 3.3K per month per workerTherefore a cost of 49.5K for research is notoutrageousTo analyse the findings and produce the report ateam of between 10 and 15 people would have been needed for a two week periodTo analyse and produce the data would cost moreas it is a more skilled job therefore we will put a 4.5K per month per workersalary 4.5 x 15 / 2 = 33KTo market the findings a team of 5 people wouldbe needed for a monthAgain marketing is more expensive than researchso 4.5K per worker per month is not outrageousSo a cost of 22K for marketing is the least tobe expectedIf done to the level to which they havespecified then cost of this report is therefore at least 104.5K .In my mind it is just terrible that they spend allthat on this research which is kind of obvious.Then there is the countless of pharmaceuticalcompanies that pay for their advice when they could just set up a world wideaccrediting service for half the price that would safe guard their businessesand help the consumer. This information has been brought to you by Firstmed.co.uk,the UKs leading online impotence clinic.If youwish to discuss any of the above issues in more detail, do not hesitate tocontact [email protected] or call +44 (0)870 1995287
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