Watch,Out,for,Misleading,Pharm health Watch Out for Misleading Pharmaceutical Advertising
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The pharmaceutical industry spends $9 billion per year advertising their products, and the money they spend on television and radio ads is probably the most effective. Doctors may be skeptical of a product touted by a salesman, but consumers are easily swayed by television ads that show people living happy, productive lives while being treated for an ailment using the advertised product. Unfortunately, these ads may not be completely honest. In 2004, the FDA investigated thirty-six ads for drugs that the agency found to be misleading or incomplete in their descriptions of side effects. Consumers might think that the commercials must be honest, since the FDA wouldnt allow dishonest commercials to air. Unfortunately, thats not the case. The FDA does not require pharmaceutical companies to provide screening copies of their advertisements prior to airing. The FDA doesnt actually see the ads until the consumers do. Several months may pass before the FDA takes action. In the case of misleading advertising, the most the FDA can usually do is ask the companies to either stop running the ads or to change them. These requests arent always timely, however. In the last five years, the FDA has asked the drug companies to stop running several ads that had already stopped running!The recent withdrawal of Vioxx and Bextra from the marketplace has given consumers justifiable cause for concern when taking prescription medications. What this means for consumers is that some doubt should be exercised while viewing a commercial for a new drug. If you think an advertised product may be useful to you, discuss it with your physician, but ask if they know of any problems associated with the product. Research the product on the Internet. When your health is at stake, a little caution may be a good idea.
Watch,Out,for,Misleading,Pharm