Local,SEO,Tips,How,Increase,Th education Local SEO Tips: How To Increase The Local Influence of Your
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Becausemore people than ever are now searching for local businesses using bothstandard and mobile devices, local SEO has become essential for any businessthat serves a specific geographic region. While it's something that simplycan't be overlooked, it has actually become more complicated in recent years.Themain reason is because Google wants to ensure that they provide the bestexperience to searchers who are expecting local results. This goal has causedthem to put measures in place that discourage businesses without an actuallocal presence from gaming the system.Althoughexecuting the right local SEO strategy can be a challenge, the good news isGoogle does want to display real businesses in its local results. So if youhave any kind of retail presence in your area, you should be able to get thevisibility you want by following a handful of straightforward steps, as well asknowing certain pitfalls to avoid:Howto Get Started with Local SEOThefirst thing you'll want to do is create a Google+ Local page. When it comes tofilling out this page, the more information you can provide, the better. Thatincludes adding plenty of pictures to your page so people can see what yourbusiness looks like and exactly what it has to offer.Onceyou have a Google+ Local page, you can begin focusing on other tactics toaugment your efforts. One of those tactics is to ensure all mentions of yourbusiness name, address and phone number (NAP) are up to date. Having plenty ofthese up to date citations from credible sources sends a strong message toGoogle that your business does indeed have an actual local presence.Finally,identify ways to keep the momentum going. Whether that's including a link toyour Google+ page at the bottom of emails, or creating a strategy for how manytimes a week you want to share content through your page, keeping your effortsactive will help drive the best results.Whatto AvoidOnceyou get your local business SEO on the right track, the last thing you want todo is make a mistake that's going to derail your progress. The two biggest thingsyou want to avoid are creating any type of fake reviews or doing anythingonline that could tarnish your reputation. In terms of fake reviews, Google isquite good at identifying patterns that seem unnatural, so avoid the temptationto write reviews of yourself or pay others to leave positive remarks.Andwhen it comes to protecting your reputation, even if you receive a negativereview, don't respond in anger. There are countless examples of businessesmaking things way worse for themselves by getting mad at negative reviewsinstead of finding a better way to deal with them or simply ignoring thereview.By putting the steps we covered to work, as well askeeping in mind the things that you should avoid, you'll be able to develop alocal SEO presence in Google's results that will help generate phone calls andvisits from highly targeted potential customers.This is the syndicated copy of an original article posted at WebStrategyPlus.com. Interested in learning more? visit WebStrategyPlus.com/blog/
Local,SEO,Tips,How,Increase,Th