Social,Media,E-Commerce,false, ecommerce Social Media E-Commerce

Wood handles are used in tools due to their ability to provide a good grip when holding the tool. Unlike many other types of handles; wooded handles are easy to grip do not transfer heat and are not an electrical conductor. Therefore, making I will be answering three main questions in this Emerald Passport Review for all of the tenacious Entrepreneurs that are seeking the ideal Home Based Business Opportunity. Internet Marketing has seen some tremendous growth in the "work at ho

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Now all-inclusive, Facebook is the world’s most populated socialgaming and media platform with 955 million users worldwide.  Twitter is second with over 500 million users worldwide,LinkedIn is third with just about 175 million, and Google + trails all threewith about 90 million. With such a massive user base to reach out to, anE-commerce presence is the next logical step, and as usual, Facebook is takingthe lead. This article will focus on what Facebook has done to streamline theE-commerce aspect of social media.“Like” PagesIt’s safe to say most Facebook users are familiar with the“Like” button and similarly, the “Like” pages. These pages describe theinterests and activities of the user, offer updates to certain products andpromotions, as well as allow users to share their thoughts on those products.The end goal of any merchants Facebook “Like” page is theget the most number of “Likes” and subsequently the most number of page viewsand purchases of your particular product. The problem lies with differentiatingpotential customers from current ones. If someone “likes” a page for a product,they may already own it, be saving their money for that product, or just thinkits neat but don’t want or need it. As of right now, Facebook has no way toseparate these users.Social E-CommerceAccording to Facebook’s SEC Form Q-10, 1.6% of users spentover $1 billion on Virtual goods (accessories for virtual characters, tools inFarmville, etc) in the first six months of 2012. That is money spent on itemsnever seen outside of the browser. If the market for non-tangible goods can bethat lucrative, the market for actual goods Facebook users enjoy must be bigger.Carol Rozwell, Vice President at the tech research firmGartner had a call to action for merchants unsure of the potential for socialmedia e-commerce.  “It's crucialthat organizations implement approaches to handling social media now. Theeffort involved in addressing social media commentary is not good cause toignore relevant comments or solvable issues.” According to Gartner, althoughmore than 50% of organizations track social media only 23% actually collect andanalyze data.In June, Facebook made a move to simplify mobile e-commercepayments by decreasing the number of steps involved in checking out, from sevenindividual steps to two, and eliminating the need to type. The Facebook mobileapp SkyBucks, is another innovation in E-commerce, it allows you to charge yourvirtual accessories to your phone bill directly.More recently, the social media giant rolled out an offerfor stores using Shopify.  Sincepartnering, Facebook is now offering free $50 Facebook Ad credits. This is inaddition to the credits from Google AdWords and Amazon Products that Shopifymerchants already enjoy. The promotion is another step for Facebook in theE-commerce direction. The “Want” Button Above I identified a need Facebook had, the ability todiscriminate between current and potential customers for their advertisers andbusiness users. In early July, the Ecommerce Times had a story on Facebooksnext big thing, the “want” button. The button will allow users to create ‘wish list’ of productsthat they like or want, but do not currently have. Merchants will want to focuson who has marked their product as ‘wanted’ and who has not. The benefits ofthe “want” button go beyond sales. The button would allow for highly targetedmarketing as well as a sharing of ‘wish lists’ between users. Ultimately thegoal should be for the wish list to take its place among the social medialandscape, along side a user’s general info and status updates.  For the ConsumerTo the average consumer and Facebook user, this should addto the ease of purchases that has increased recently. With the additional“want” info that the site will collect, you will be able to see what yourfriends and family want, add similar items to your personal wish list, andresearch potential gifts for you friends discretely. All of which add value toFacebook’s ever-increasing platform.  For the Merchant For merchants looking to expand on Facebook, the E-commerceaddition will do wonders. The added marketing affects will help businessesincrease name recognition and sales, while still connecting with the end user.It seems to me, that Facebooks E-commerce push will benefit all involved.