How,Integrated,Order,Managemen ecommerce How an Integrated Order Management System Can Nurture Your B

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Manysmall and mid-size retailers are frustrated with inefficient back-officeprocesses that often require repeating certain tasks for online and offlinechannels. Whether retailers realize it or not, such a lack of coordination canhinder their ability to effectively compete in a multichannel world. Whileintegrated solutions are available, mid-size retailers believe such platformshave been designed for larger businesses, making them either too expensive orbeyond the capabilities of a smaller retailer. A single solution expresslydesigned for small and mid-size retailers can give retailers the support theyneed to be more productive and to stay on top of quickly changing retailtechnology and regulations. By using an order management solution, retailers arenot only able to provide a better customer experience but, they can also putmore of a focus on what they do best – selling products.It’sa fact of doing business today that retailers need to be in a variety ofchannels. For many small and mid-size retailers, this could mean operating aconsumer-facing website and catalog as well as a mail-order wholesale business.Retailers need a powerful database that gives them the ability to easily viewany customer’s complete history with the brand across all channels. The resultis that customers have a more consistent experience with your brand andcustomer service representatives are less frustrated. Retailersand eCommerce Merchants also need to be able to integrate inventoryacross channels so they’ll always know what’s in stock. And they must be ableto address many topical issues they face in today’s competitive market. Thisincludes offering mobile-optimized Web sites, Web 2.0 functionality so they canput customer reviews on their Web site or allow visitors to forward an item toa friend, and providing cross-sell merchandising to highlight several itemsthat are similar to what a customer is already viewing. In addition, they haveto address PCI Data Security Standards Compliance. AnIntegrated ApproachWhenit comes to purchasing luxury bedding online, customers expect a customizedexperience in which they can easily view different materials, patterns andcolors to find the right one. Aaron Parnes, marketing manager ofShopBedding.com, realized the company’s eCommerce platform wasn’t able to meetthese unique needs. The site was built on an aging unsupported system, whichwas vulnerable to security breaches and downtime The company started as abedding wholesaler over fifty years ago, and recently opened their onlineretail division, selling luxury bedding directly to the public at significantlydiscounted prices. Their product line includes pillowshams,dustruffles,bed skirts, satin pillowcasesand complete satinbedding setsto meet a customer’s every bedding need.  Asthe number of online orders increased and the business grew, it became moredifficult and time-consuming to manage the daily processes involved in inventorymanagement, orderfulfillment, and shipping.They knew that in addition to a new eCommerce platform, they needed an order managementsolution that would help streamline and automate their labor-intensiveprocesses. At the time, they were manually entering order information severaltimes into different systems, which left the door open to data entry errors.They were using QuickBooks Enterprise Edition for order management but itdidn’t have the features and functionality needed to handle the increasedvolume. Aaron & his team started an extensive search to find a neweCommerce system that the company could customize while considering cost. Inaddition, they looked for the right solution that would be capable of managingand fulfilling orders while meeting their growing business needs.   SolutionAftera comprehensive review, Shop Bedding selected Magento Enterprise as theirshopping cart platform because it met their criteria for being open source,widely used, and extensible. In addition, they found that Magento providedstrong support from their development team for the short and long term. Theyalso learned about Dydacomp’s Multichannel OrderManager (M.O.M.) and compared it to systems that were much higher in cost.M.O.M. is the leading integrated PCI compliantorder management software built for eCommerce, multi-channel and distributionbusinesses. Ultimately, Shop Bedding selected M.O.M. for their back end system,preferring it over the alternative options due to its lower cost and easiercompatibility with their other systems. Inorder to achieve a seamless integration between the two systems, they selectedChannelBrain’s BizSyncXL™ application. BizSyncXL provides scheduling tasks tosynchronize inventory, prices and order integration. Each task can be automatedto facilitate the business rules and integration between M.O.M. andMagento.   ResultsAfterShop Bedding implemented M.O.M., BizSyncXL and Magento, they were able tocompletely streamline their business processes and launch their new site. Thecompany was previously using three systems for credit cards, order managementand shipping, requiring extensive manual work to pass the data through eachone. Now BizSyncXL brings orders into M.O.M. from Magento with the click of abutton. Using M.O.M. and First Data, the credit card numbers are stored allwithin M.O.M., allowing the office staff to batch charge the cardsautomatically without having to manually enter credit card numbers intoseparate systems. Since M.O.M. is a PCI-compliant solution, the credit cardinformation remains encrypted, providing Shop Bedding with the necessarysecurity. M.O.M. then passes any accounting data to QuickBooks witha simple import file. This has enabled them to significantly reduce the numberof hours spent on data entry and more effectively manage theirbusiness-critical processes. “Byusing the three systems of Magento, M.O.M. and BizSyncXL. we now have thefunctionality to create a world-class shopping experience for our customers onthe front-end while streamlining all of our processes on the back end. Thisgives us the tools to drive new sales, increase productivity, and grow ourbusiness,” said Aaron.