Improve,your,Web,site,through, ecommerce Improve your Web site through competitive intelligence


I will be answering three main questions in this Emerald Passport Review for all of the tenacious Entrepreneurs that are seeking the ideal Home Based Business Opportunity. Internet Marketing has seen some tremendous growth in the "work at ho Wood handles are used in tools due to their ability to provide a good grip when holding the tool. Unlike many other types of handles; wooded handles are easy to grip do not transfer heat and are not an electrical conductor. Therefore, making


In a previous article, I wrote about how Sun-Tzu would have used the Internet to conduct his military espionage, had it been around, some 2,500 years ago. I also discussed the importance of modern day Web site competitive intelligence and how to get started.For this article, we'll take a closer look at analyzing a competitor's Unique Selling Proposition (USP), entry page download time, communicated credibility and how these elements affect the buying decision.Remember, a commercial Web site's primary business function is to help potential customers decide among purchase alternatives. Let's get started...Unique Selling PropositionA USP is loosely defined as a statement that clearly sets a brand, product or service apart from its competition. Those proven to be powerful and effective include customer benefits or articulate a solution to a major problem. Look at your competitors' statements. Do they have one? Is it unique, benefit-laden and concise? How will you make yours better? Study as many as possible and make a list.Strong example: "ACME Dentistry, The safe and painless road to healthy teeth"Poor example: "ACME Dentistry, catering to all your dental needs"Entry Page Download TimeEntry page download time is critical to Web site effectiveness. We live in a world that demands immediate satisfaction. Online is no different. If a potential customer's patience is outlived by your Web page's load time, she leaves and visits a competing site. It's really that simple. Make sure your entry page sizzles. Excellent load time: 7-10 seconds on a 56k modem; 30-50k total file size.Poor load time: more than 7-10 seconds on a 56k modem; 51k+ total file size.For a "Web page load time checker" and other handy tools, check out our Web tools page. To learn how to calculate home page effectiveness, check out "Is your home page hurting your business?"Communicated CredibilityCredibility is fairly subjective, yet extremely important to communicate. If your brand isn't well known, trusted and considered invaluable by the masses, you must do everything in your power to prove it. Remember the phrase, "Beauty is in the eye of the beholder"? Well, perceived credibility is no different. Consumers recognize value, trust and buy for many different reasons. Your goal is to cater to them all, leaving no doubt in a potential customer's mind that you're the best possible choice.Look to your competitors' Web sites to see how they communicate credibility. What methods do they use? Evaluate your risks. Where are they stronger? What can you do to improve and communicate that you are the best possible choice?Use these sample methods to guide your analysis:1. Testimonials from satisfied customers2. Case studies disclosing ROI or monetary value3. Well written copy4. Well designed graphical interface5. Media clippings and "In the News" articles6. Unrestricted press releases7. Strong privacy policy8. Certification, industry recognition and awards9. Prominent display of association and membership10. Management/Employee photos and bios 11. Guarantees and warrantees12. SSL and digital certificates (Thawte and Verisign)Use your Web site to help potential customers decide among purchase alternatives. Convince them your brand is the best possible choice and watch your lead volume, customer base and profit margins improve."Know the enemy and know yourself; in a hundred battles you will never be in peril." - Sun-Tzu. Article Tags: Competitive Intelligence, Page Download, Load Time, Best Possible

Improve,your,Web,site,through,

ecommerce

Is It Safe To Apply Perfumes On Clothes?

Perfume is one of the most used grooming products among generations of various age groups. We all use it every day religiously to smell good and feel good. However, when it comes to the best place to spray the perfume, we all fail to give th ...

ecommerce

9 Most Popular Online Flower Bouquet arrangements

Can you think of any special moment without the presence of a bunch of flowers? No! Flowers are the most pleasing elements that will enhance the quality of the event. It might be any flowers, but the presence of it will make some magic. Par ...

ecommerce

Five Things to Gift This Eid

Eid al-Fitr means celebrating the breaking of the fast. Muslims continue to fast for about a month daily and then break it on the day of Eid. People wear new clothes and celebrate it by exchanging gifts and going to each others homes taking ...

ecommerce

Tips to Make Your Guest Room Feel Like Home

Keep the decor in your guest room setup simple and tasteful. If you've got decorated your guest bedroom with a busy theme, covering every spare inch along with your taste in fabrics, textures, and knick-knacks, youll only remind your guest t ...

ecommerce

Web Catalogs and eCommerce – An Overview

As shopping moves online, it is not surprising that catalogs too have moved online. A web catalog works very much like a printed catalog or brochure in that it lists the various products on offer with details about products and pricing. L ...

ecommerce

How to maintain and clean tour motorcycle riding gear

Lets face it all you riding folks - riding gear is expensive. Most riders save over months to afford their favorite jackets, books or even gloves. In the world of riding gear, even economical is expensive. But unlike other things, the high c ...

ecommerce

5 Ideas to Start Online Fashion Store

Simplifying your online fashion store venture further, here are a few ideas that can help you create a functional, effective, long-lasting and beautiful ecommerce website of fashion clothes and accessories in no time. So, without wasting a ...

ecommerce

Sending Flowers Is Easier Now!

It's going to become a standard practice to present flowers, but it's always remained a gorgeous gesture that's accepted and appreciated. Now it's become very easy and convenient to send flowers onlineonline flower delivery in Kerala and Onl ...

ecommerce

How to convert your Magento2 Store into a Marketplace

Multi-vendor Marketplace permits the admin to uplift the revenue by commercialism the products of third party vendors at an equivalent platforms. Etsy, eBay etc, area unit among the most effective eCommerce stores, winning to keep their cus ...

ecommerce

Benefits of Panna Stone and rules for wearing it

You must have seen many people wearing emeralds in their hands. Have you never had the question that why do people wear emeralds? Is it worn only for fashion or does it really bring some benefits?Without delay, let me tell you that the eme ...

ecommerce

5 Best Western outfits for women in 2020

The gods have been smiling down on us fashionistas this year. 2020 has seen some kick assfashion revolutions from pajama suits to flowy trousers, celebrities ditching their LBD for morerelaxed and comfortable styles on the red carpet.Listed ...

ecommerce

Furniture Showroom | Furniture showroom in Madurai

We are one of the leading Furniture Manufacturers in South India. We have vast experience in the furniture industry. We have a variety of sofa like Wooden sofa, Fabric sofa, Rexin sofa, Leather sofa, Country wood, etc.Decorate your living r ...

ecommerce

10 Reasons your eCommerce website Need a blog

Obviously, more often than not, blogging is a reasonable substance showcasing apparatus for most organizations. They help to sparkle a light on center brand esteems, voice, and character while turning into a vital factor in SEO achievement. ...

ecommerce

Comparison of ERW Steel Pipe and Seamless Steel Pipe

1.Outer Diameter ToleranceERW steel pipe: Cold-formed and sizing by reducing the diameter by 0.6%. The outer diameter is controlled accurately and the fluctuation range is small, which is helpful to eliminate black leather buckles.Seamless s ...

ecommerce

Get the most elegant plus techno mens watches online

We are living in a generation where style statement is something that reflects our own, unique personality. As we all can see its not only womens fashion that tends to go mainstream. Instead, now being a man is also comes up with its styles, ...