Enamel,Cufflinks,Past,Present, ecommerce Enamel Cufflinks; Past Present And Future
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Cufflinks have emerged not only asaffordable fashion accessories conveying your own personal style, but also asgreat gift items for almost all occasions, for men as well as ladieswww.fibre2fashion.comhad an exclusive one-to-one with Mr. Patrick McMurray on the subject ofcufflinks. He is an entrepreneur as well as strategic planning and businessalignment specialist, actively involved in market research of various fashionaccessory brands. He has an active interest in the evolution of fashion overthe years. Mr. McMurray expresses his views on this wonderful accessory calledcufflinks:Where do you see the worldwide marketfor cufflinks in the next 5 years?The next five years will see an end to thewhimsical style that has dominated the market since the 80s and a return toclassical styles, using traditional materials like enamels. The popularity ofcufflinks has risen considerably over the past two years and will continue. Thebrands to watch are Vivienne Westwood, Ian Flaherty, and Veritas, as they stayfocused on producing small quantities and high quality.What are the future changes that youforesee in cufflinks?The ball end will gradually replaceswivel-end cufflinks. Ball ends are easier to manufacture and there are nomoving parts to break, therefore they have increased longevity. There will bemore focus on culminating colour, pattern, and texture proportionately toachieve more classical finishes.What are the key elements of a gooddesigner cufflink?Functionality, longevity, proportions, andmaterials are prerequisites to good designer cufflinks. Colour pattern andtexture have to be well balanced, enamels achieve the best results.According to you, what is the major roleof a cufflink? Do you view it as a fashion accessory or as a functionalinstrument?Talking about the role of cufflinks, Mr.McMurray states, "Cufflinks first and foremost perform a function. Theywere originally conceived to do so, decoration came later. Remember -one of thecore principles in design is - Form follows function".Their approach was very timely becausesimultaneously we were launching a new range of enamel cufflinks under anunknown brand name. A very difficult exercise given that the market is crowdedwith inexpensive but good quality imports.We decided early in the piece to target thehigher end of the market. To succeed at that level means supplying the highestpossible quality product that is relative to price.To help achieve this end I have the goodfortune to know Keith Davis a gifted jewellery designer. He is closely associatedwith The Toye Kenning Spencer Group of companies who own and operate highlyrespected brand London Badge and Button, designers and manufacturers of highquality enamel cufflinks.So wed gathered all the componentsrequired to produce.But, at some point during the selectionprocess we had to delve a little into the history of enamel jewellery. Afterall, fashion is a culmination of the past present and future. To designsuccessfully we learn from the past, act in the present and plan for thefuture. Research becomes a very important step in the design process.A very brief historyThe first cufflinksappeared in the early 17th century. They were an original alternative toribbons and lace to retain handles. Considering at the beginning as a personal adornment, it was reservedto the high social class population. In the 19thcentury, during the Industrial Revolution, the development of precious metalelectroplating afforded the masses to get cufflinks in their wardrobe. A widevariety of mechanisms for open and closing cufflinks appeared: the classicchain is replaced by the flip-hinge. Jewellers like Cartier and Tiffany craftedwork of art cufflinks in mother of pearl, crystal; precious stones...Thesefamous fashion names establish cufflinks as the essential accessory for men.Mirror of our history, cufflinks espouse centuries throughvarious designs: art deco at the end of 19th century, extravagant in the period1940-1950, eccentric in 1960 with Hollywood stars and whimsical today.After considerable research and dueconsideration the natural material choice for us was enamel not even resins canmirror its brilliance or durability and thats why it remains the most popularchoice of for Jewellers.And to complement our cufflinks we areworking on a range a brilliantly coloured floral silk ties, all cut made andtrimmed in England.
Enamel,Cufflinks,Past,Present,