Branding,Your,Business,Bankrup ecommerce Branding Your Business to Bankruptcy
Wood handles are used in tools due to their ability to provide a good grip when holding the tool. Unlike many other types of handles; wooded handles are easy to grip do not transfer heat and are not an electrical conductor. Therefore, making I will be answering three main questions in this Emerald Passport Review for all of the tenacious Entrepreneurs that are seeking the ideal Home Based Business Opportunity. Internet Marketing has seen some tremendous growth in the "work at ho
There are effectively two types of advertising ' direct response advertising and brand advertising.One of the great lies of advertising is "Get your name out there and run some ads." This lie was the key reason for the big DOT.COM crash in 2000.Here is a top secret tip. The ad agencies and newspaper reps don't know how to advertise! I'm serious, ad reps and ad agencies haven't got a clue how to advertise effectively. Sure they'll create great looking ads, with nice images and cute headlines but guess what?Ads that win awards rarely generate sales and ads that sell rarely win awards.The only type of advertising you should use is direct response advertising. The only purpose of direct response advertising is to produce a clear measurable response.If you want to save yourself a fortune in business then remember this - All advertising MUST do one of two things:Generate Sales......... or......... Generate Sales LeadsBy doing this you can instantly tell if this ad, newspaper, banner, campaign is working!Your 'branding' and 'image building' is a secondary benefit of direct response advertising.Here are the 3 fundamental reasons why most corporate advertising doesn't work:1. No attention grabbing headline (Business name, location doesn't work)2. No reason(s) or USP (Unique selling point) to choose you over other ads3. No compelling offer or call to actionThe trick is to get people to send you their contact details in exchange for a free offer, report, guide or DVD. If you have a larger business, you may even want to set up a separate phone line with a number that only appears in your ad.If you're directing people to a website, you may want to set up a special web page that also only appears in your ad. This will ensure that you can clearly identify who, if anyone is responding to your advertising.Another cheaper system to track offline advertising is to list a different contact name in each offline publication which will be relevant to each advertising campaign. So 'Call Steve', Mary, John etc will be the contact listed on each ad campaign and this first question your sales staff should ask for and take note.Tell this to your ad agency or newspaper rep and watch them get angry, go red in the face and start stamping their feet.Then you'll know you're on the right track. Article Tags: Direct Response Advertising, Direct Response, Response Advertising
Branding,Your,Business,Bankrup