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Online shopping has come of age and today's net-savvy shoppers are attracted to online shopping websites for the diversity of products available as well as the many potential bargains that exist online.Making use of the internet's boundless online stores provides for the perfect opportunity to make a full and comprehensive product comparison. From pricing, to examining brands, item features and buyers benefits. The internet has an abundance of stores and information to put to good use to ensure that you make the right purchase decision when buying items of significant impact on your budget.When looking to buy items such as gadgets, techno-toy, electronics and jewellery, it seems that the internet provides the best bargains. That which was initially confined to the sale of books and music has today cut to a wider proposition. Today, you can buy anything from a flat-screen television to a Nintendo Wi from the comfort of your own chair.The biggest advantages of buying online are convenience and price, particularly when shopping in online auction-based sites. Online auction sites can offer better deals and bargains offers compared to retailers in stores as seller's operating costs are kept exceptionally low even as their sales grow and hence, they are able to offer cheaper prices on their products. The other driver in online shopping popularity is impulse. Impulses are driven by the fact of the best deal available for a product that one is looking for.You can usually pick up a great bargain at an auction. You don't have to attend a land based auction to snap up these special deals. The Internet is full of online auction sites where you can pick up bargains.Most online auction websites offer useful buying tips to ensure that shoppers can feel comfortable and safe when shopping online, however the game of bargain hunting has rules to which not all of us are familiar with and it is often difficult to spot a real bargain versus a bogus one.Here are some guidelines to help you identify genuine bargains and avoid falling prey to online product hoaxes:RESEARCH YOUR PRODUCT:There are great websites that allow for online shopping comparisons where you are able to do store, brand and price comparisons on the products that you are interested in. This way you can see if something is just too good to be true. To be sure that you are in fact getting a bargain make sure that you have established the existing market value of the product and compare it to the price that is being listed by the seller online. This helps in ascertaining whether or not the item is authentic. It further assists you in identifying if the seller is trying to bait you with an overly attractive offer on goods that are not up to scratch or alternatively if the seller is trying to rip you off by over charging on the market value.BRAND NEW VERSUS SECOND-HAND:Some online auction websites offer a range of new, second-hand and refurbished products across various categories as great bargains. Ensure that you know if the products you are looking at buying is a brand new, second-hand or refurbished item before you add the item to your shopping cart.PAY ATTENTION TO DETAIL:Pay careful attention to the description of products being advertised on the Internet. Is there a clear picture representing the item you are interested in? Does the advertisement clearly state the size, weight and condition of the item? Ensure that advertisements are well-written and maintain a professional image? Those sellers attempting to rip you off or sell you bogus goods do not spend too much time in detailing their listing as they don't have a vested interest in actually making the sale. If a seller appears to have taken some care in listing a presentable and concise ad to his potential buyers and perhaps has even tried to enhance his or her listing by including further promotional options, the chances are that the item is legitimate and the seller is interested in the sale.IF IN DOUBT, ASK THE SELLER A QUESTION:There is no such thing as a stupid question so ask as many as you like. If there are details regarding the item that you are not certain of, ask the seller a question. Once more if the seller is genuinely looking to make a sale they will be more than obliging to clarify any details you request form them.Although there are many hoaxes to be found in the waves we surf through everyday it is not impossible to identify the difference between items that are the real deal and other items that are listed purely for entertainment purposes. One thing's for sure is that there are definite bargains to be found online. Knowing what to look out for, what to be wary of and how to tell the difference between a bargain or a bogus listing is all the e-savvy you need to take full advantage of the unbelievable savings you can find online. Article Tags: Buying Online, Online Shopping, Online Auction