Lumberjack,Checks,And,Floral,S ecommerce Lumberjack Checks And Floral, Spring To Life: Fashion Access
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Spring fashionfor men is alive with lumberjack checks and dainty floral, masculinity andfemininity vying for top spot, we know who will win. This seasons floral patternsare reminiscent of the 70s, and checks, well if you think lumberjack checksoriginated in America, sorry to spoil the party but their roots can easily betraced back to the Scottish tartan. You take thehigh road and Ill take the low road and Ill be in Scotland afore ye, but me and my true love willnever meet again on the bonny, bonny banks of Loch Lomond This oldScottish tune has been around a wee while, but the Kilt and the tartan checkhave been around far more than a wee while. Certainly long before any whiskeytoting lumberjack swung an axe through the air Rambo style and sunk it into theheartwood of an old pine, no sire, shiver me timbersThe cat walksare a blaze with checks and floral. Soon to be conservatively washed down forthe high street stores and, no doubt theyll all look pretty much the same,its just another name. Certain styles are never far from the fashion cycle,like tweed, checks, floral, they just go into orbit for a while and then comingcrashing back to earth. Westwood realised the longevity in Tartan. For manyyears she has used its patterns and colours wisely, more recently in some greatlooking tote alls.At the end ofthe day, retailers large and small, online, or on high street have to givecustomers what they want, such is the fete of this industry. Shiftingslightly:I read anarticle published in Englands number one business fashion weekly Drapers,titled Exploit your assets to temp shoppers Its always been my opinion thatcustomers are a retailers biggest assets. The article went on to advise; Inshort, retailers should deliver a higher standard of service to get customersattention. By doing the basics well, and working in some magic, the brands onoffer will inspire and delight customers and get them spending more Wellif this topic is open for debate, then why create a mirage? Customers will seethrough it pretty quickly. Its not about working in some magic, that sort ofstuff might work in the circus. Creating an illusion is short term strategy andjust a knee-jerk reaction to a changing market. More focus on the thing thatwill generate revenue, rather than dreaming up ways to make more profit out ofcustomers would be a good strategy. In other words focus on the product, thestyle, colour, pattern, texture and most importantly quality. Retailers mustbuild trust in their customers, sincerity is key to building long termrelationships, within and without.The article alsoadvised investing in training staff. All well and good, but you cant teachpeople good attitude if they aint got it. You could be investing a lot of timeand money for short term gain. One of the coreprinciples of marketing is determine the needs and wants of your targetaudience and then supply accordingly Listen to your customers, give them whatthey want. Focus on getting the product right: The product, the product, theproduct. You can have a bunch of well trained staff with poor attitudes andyoure not much further ahead or different from your competitors.Take the exampleof Singapore Airlines, one of only two services to make a continuous profit formore than 30 years. They have a bunch of well trained staff with good attitude.In fact their staff selection process focuses on selecting new staff with goodattitude. The technical training is easy.If retailerswant to differentiate from the pack, why not treat your customers with respectrather than puntersLate last yearwe launched a new unknown brand of silk ties, after much listening to customersand researching the keywords they were typing into search engines. We testedour theory by selecting conservative and out of ordinary styles. The out ofordinary won out because we new customers were looking for something different.We pickedcolours that reflect the hues of any season spring, summer, autumn and winter. Marriedthem to a pattern that cannot be categorised, it is abstract, but symmetrical,conservative or non. And then to add depth and interest we selected heavilytextured silk twill.The experimentworked from all angles. The Abstract and other floral sold out, prompting us toorder more fabric. The conventional checks and stripes did poorly. Wedetermined the needs and wants of our customers and supplied accordinglywithout any fuss or bother.We are veryhappy with our little experiment and soon will attempt the same with cufflinks.There is a lotof room to grow and move in mens fashion accessories, the market as we see itis very generic and undersupplied, its like fruit ripe for picking. And we aimto make a difference, albeit in a small way, because we are different.To conclude:Focus on getting the product right (colour, pattern, texture, quality and pricepoint) listen to your customers, deliver in accordance with their demands,supported by right attitude and a consistently good level of service. Focus onthe thing that will generate revenue. And most importantly begin with the endin mind Prepare a strategy that is workable enough to be a constant guidethrough good and bad times. Avoid knee jerk reactions. A strategy will act asyour compass. Finally, sincerity is key, no magic, and no smoke screens.This is just myopinion, is there a cat amongst the pigeons?
Lumberjack,Checks,And,Floral,S