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Copyright (c) 2007 Chris SullivanWeb 2.0 marketing is fast emerging as an online movement that is shattering all old-fashioned myths about online marketing and product promotions. Inclusion, collaboration, conversation, appreciation and recommendation are the underlying factors that are guiding this movement. Moreover, its most positive effect has been felt small and medium sized businesses. But first let's discuss the underlying factors of web 2.0 marketing.Web 2.0 Marketing is all about offering dynamic, collaborative, and user-generated content on the web pages of your e-commerce store. Your customers get a better online community environment where they can speak their heart. Web 2.0 has provided the consumers a platform where they can express themselves and be heard. This leaves very impressive impression on the customers, and it works in your favor. It is the magic of Web 2.0 Marketing that while giving the power in the consumers' hand, you get yourself an excellent chance to build a larger customer base. You get more online traffic to your e-commerce store, and more traffic means more sales.Web 2.0 marketing is not just the starting point but also the path which can lead your business toward a promising future. Its wide and effective reach has been felt as more and more people are now turning toward it to get their audience.Web 2.0 Marketing And Your BusinessNo organization or business can run without heeding to the views and expectations of their customers. Times have changes and todays business people are more willing then ever to interact in a very frank and open way with their customers. They know that in a world of fierce competition such bonds will only work to their advantage. They are bridging the age old gap among marketers and consumers by seeking their opinions and embracing their ideas, thereby suggesting more involvement and participation. The only bone of contention is how to reach out to the exact targeted audience between millions of users worldwide and this is where web 2.0 marketing can be beneficial.Web 2.0 marketing can be a simple win for any internet marketing business in two ways:* Either turn your web siite into a social networking site*Or search those social networking sites that cater to your targeted audienceMake Your Site Web 2.0 SavvyYour marketing tactics however novel or intelligent are not smart enough if they fail to reach or influence the potential consumers. Resort to web 2.0 marketing and social networking and experience the world of difference it brings to your business. Large number of people visit the sites that solicite their feedback. Encourage blog writing, pod-casting, rating, displaying of relevant pictures, reviews, etc., and you will see all this user generated content attracting hordes of new visitors and giving a new lease of life to your online business.You will get an instant feedback to your products or services and a first hand experience of what your visitors' desire. You may even use the tools of web 2.0 marketing in sending across your messages effectively, in persuading the users about your objectives and adequately minimizing their objections whatsoever. Something that is invaluable to any business is creating an atmosphere of confidence and trust.Select The Right Social Networking SiteSocial networking sites promote the groups of like-minded people share information and build relationships. This aids in cutting through all visible and invisible barriers. Their communities are tightly defined and purpose drove. So if a singular group such as that is likely to buy your products, it will yield a higher number of consumers than a larger but scattered group. You just need to find such highly targeted slice of population that is likely to turn into your desired customers.through web 2.0 you will be reaping the following benefits.0 marketing:* Your target specific community or group will sees more potential consumer conversions* Once you detect your potential group you can afford to be more focused* You're advertising money will be more usefully spent* Direct and instant feedback will help in shaping your policies better* User generated content on your site will attract more visitorsWith so many advantages to be had from web 2.0 marketing, your business cannot afford to overlook it. In fact, you should guide your researchers to locate your niche audience. Once you are able to generate enough interest between your users then there would be no looking back. Do not waste anymore time, let the power of web 2.0 infect your future. Article Tags: Social Networking