What,can,you,when,good,goes,ba ecommerce What can you do when a good ad goes bad?
I will be answering three main questions in this Emerald Passport Review for all of the tenacious Entrepreneurs that are seeking the ideal Home Based Business Opportunity. Internet Marketing has seen some tremendous growth in the "work at ho Wood handles are used in tools due to their ability to provide a good grip when holding the tool. Unlike many other types of handles; wooded handles are easy to grip do not transfer heat and are not an electrical conductor. Therefore, making
It happens to all of us. Either you write a great advertisement or sales letter that kicks butt for a while... then goes lame. Or, you write (what you think) is a great ad or letter and it completely BOMBS.Either way, you have to go into emergency mode.Why?Because your time and money is fully vested in the project!You can't be wasting either.>>>> If it performed strong then died out: Did anything change in the media (magazines, papers, trade newsletters)? If something happens to your media and readership changes or drops it can affect your ad. Start looking around for any significant changes then find places to replace them with Ads do tire out if the readership remains stagnant and they keep seeing the same old ad from you every month test a new headline and lead. Try a new offer or close or price (they will not remember how much you charged in the last ad, trust me) Have you tested other media forms with your message? It's like calling yourself an "internet marketer" only. Severely limiting your potential profits. The internet is just another form of media. Your sales letter that kicks butt online may do even BETTER in print. Or on a postcard. Or on a teleseminar. How would you know if you don't test it? Try the exact same sales message in other formats and see how it performs there. Test new headlines, offers, guarantees, subheads, prices, etc... things change... and your ad may need a change.>>>> If it was a bomb right from the start (which everyone writes I know I still get them every copywriter does no matter what line of bull they try and feed you): Take a serious look at why it went wrong. This is tough if you wrote it yourself... you need to step back and look at it from someone else's eyes. Your customers' eyes! If the headline targeted at them? Is it compelling? Does it promise specifics rather than generalities? Do the pictures support your approach in the ad or do they take away from it? The photos must work with the story, hook, or angle you are presenting. They must prove credibility... and they must help move the prospect through the piece to the end. Is the ad following all sound direct marketing principles? Consider it like a "greased" slide. When they jump on the slide at the top (your headline) -- it should take them on a fast ride to the end (the order). No bumps along the way or any reason to stop sliding. A fun, fast ride that gets them to the bottom. Have you read it out loud? does it flow? no stumbling?Try changing those things... and you may find the small differences that mean the success or failure of your marketing campaign.
What,can,you,when,good,goes,ba