The,Top,Reasons,Your,Retail,We ecommerce The Top 3 Reasons Your Retail Website is Losing Sales Every

I will be answering three main questions in this Emerald Passport Review for all of the tenacious Entrepreneurs that are seeking the ideal Home Based Business Opportunity. Internet Marketing has seen some tremendous growth in the "work at ho Wood handles are used in tools due to their ability to provide a good grip when holding the tool. Unlike many other types of handles; wooded handles are easy to grip do not transfer heat and are not an electrical conductor. Therefore, making

As a marketer, nothing bothers me more than poor customer service (or CRM, as wecall it.) Small retailers, especially those with ecommerce enabled,  workvery hard to garner sales with their marketing efforts. It's a damn shame when aconversion become a chargeback - you've lost a customer for life. However, inthe online retail world, it happens all the time. And it's not necessarilybecause of fraud or customer error.Today, I am in the process of canceling several orders with retailers - $390.00worth, to be exact - not because I like to charge things back, but because Ifeel I have no choice in the matter. All of the retailers failed to deliver evendecent customer service when contacted, and all of them faced problems with myorders, whether they knew it or not. I am an avid internet shopper and I cameinto some extra cash this month from a rental deposit. I intended to decorate mynew place in one fell swoop. At this level of frustration, I am actually aboutto head to a regular retail store - which is something I usually reserve forgrocery shopping and impulse buys. (When I shop online, I shop big.)Why am I angry enough to call Visa and cause a chargeback? It's elementary -terrible, not just poor, communication. The saddest part of the situation isthat these are small retail websites, with both an online and offline presence.I know canceling my order makes an impact on sales.   I found allthree through Google Product search and Yahoo Shopping, which led me to assumethey had somebody who is marketing and tech-savvy on their team. When I decidedto order, however, my opinion changed dramatically. It was as if these companiessimply added their products to Google and Yahoo, set up a shopping cart, andthen abandoned all they've ever learned about customer service. (As well astheir common sense.)  Here are the specific (and real) reasons why:1. Incomplete contact information. Onlineretailers - please take note! When you only have one mode of communication,you're in trouble when something goes awry. I placed an order for a bistro tablewith a glass top and it shipped swiftly, however,the entire tabletop wasshattered to bits. Although there is a return policy on the website, once Ifilled out the online form, I was given a host of 404s and php errors. And therewas no direct email address, phone number, or alternative means of contact.Customers - and prospects - like to know there is a person or two out there thatcan answer questions and help make informed decisions. You get more sales thatway - people like to communicate in different ways. And if the only form ofcommunication is broken, you're pretty much screwed as far as customerrelations. I won't be reordering from this company no matter what - and shame onme for ordering in the first place. I usually check out the credibility of awebsite before I place an order. (Ah, but I love shopping sprees!) Now I have totake my complaint to Google checkout. It should have been easier to get in touchwith this retailer. (This cost this company 120.00 in sales...)2. Incomplete product information. Sure,the photos and descriptions are great on your website. You took it straight fromyour catalog copy and it was all very professionally done by a freelance writerand photographer team. I really liked the chair set so much, I ordered it from adifferent retailer than the bistro table. I recieved an email two days later -"This item ships directly from the manufacturer in 2-5 weeks, we will notify youwhen it ships." That's a pretty large span of time and this was not mentioned inthe item description. There were plenty of similar items on Google ProductSearch that I could have ordered without waiting so long. It's as if theypurposefully kept the information concealed. Alas, this company DOES have acustomer service phone number and email. Wyhen I asked for specifics (actually,a guestimate)  I recieved a standard form email reply. "We are sorry forthe inconvenience, we are unable to estimate shipping for your product at thistime." (By the way, it's very annoying to say "for your product" rather thantake the three seconds to type in "your chair set") If you don't have ANY ideawhen your vendors will ship a product, maybe you should switch vendors. Again,this was a small company,with real people somewhere, in a retail store acrossthe country from me. I am sure they are more direct with their face-to-facecustomers. Your online customers deserve the same respect. (This cost thiscompany 180.00 in sales, when I  can get through to a live person - Ihaven't been able to, yet... Just a machine...) Which brings me to....3. Terrible CRM and form replies. Customerrelationship management is the key to repeat business. So when the sofa cover,towel set, curtains, and sheet set I ordered from yet another small retailer didnot ship, I had to question why. Luckily, I recieved the following email, "Thankyou for your recent order.  We would like to take a moment to update yourregarding the status of your order.  Currently, we are experiencing stockissues with one or more items on your order.  We are expecting to receiveadditional stock within a period of one to three weeks to complete yourorder.  If you may need further assistance please contact customer serviceto discuss your order."  Again, one to three weeks? I emailed them backasking which items were backordered, and if it was possible to just cancel oneor two items so my order could ship. To which I recieved the following reply:"Thank you for your email.  Please be advised that your order has not beenshipped at this time.  Once your order is shipped you will receive an emailupdate that will include your ship date and Fed Ex tracking number.  Atthis time we do not have a ship date for this order. We apologize for anyinconvenience that this may have caused you." My questions were completelyignored. They placed the "At this time we do not have a ship date for thisorder" in bold - as if to emphasize that further inquiries were useless. (Ifthey don't know, they don't know, right? ) The language in the original emailused the words, "Discuss your order." However, it seems that was a grossoverstatement. Any employee sitting in front of the computer's email inbox couldhave answered a simple question. This company made a choice to ignore myquestion in its entirety and simply emphasize what they can't do.  (Theylost 120.00 in sales. I have already called to cancel and recieved no apologies- or questioning as to why I canceled.)The moral of this story is: If your company isn'tcustomer-savvy enough to handle online orders, don't do it. Don't getlisted in Yahoo Shopping or Google Product search if you have little to nointerest in communicating with your customers. Your online reputation can followyou for years with the rating systems that Google, Yahoo, and Epinions have inplace. These kinds of faux-pas are inexcusable with the progress that ecommercehas made. There are simple ways to alternate email replies and customize themusing inexpensive software, and every business has a telephone number that theyanswer when speaking with vendors and face-to-face customers. I can't imaginethat these small retail websites have a huge influx of orders this time of year- but if they do, they should try to build on that. There's nothing worse thanturning away business without an explanation or attempt to rectify thesituation. They could even let the customers know the specific issues andapologize for the delays.After all, communication is the key to building a lasting relationship. Anybodywith a job, spouse, child, or friend knows that. Why don't the people who handleyour customer service know?