Ways,Increase,Conversion,Rates ecommerce 3 Ways to Increase Conversion Rates
Wood handles are used in tools due to their ability to provide a good grip when holding the tool. Unlike many other types of handles; wooded handles are easy to grip do not transfer heat and are not an electrical conductor. Therefore, making I will be answering three main questions in this Emerald Passport Review for all of the tenacious Entrepreneurs that are seeking the ideal Home Based Business Opportunity. Internet Marketing has seen some tremendous growth in the "work at ho
In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.In this article Im going to take a look at just one of those similarities: both direct mail packages and web sites lose almost all of their readers before the task is completed. Both media struggle with conversion rates that typically hover around the 2% rate.Most of us throw out or recycle direct mail pieces almost every day. And most of us know how many of our site visitors leave before buying, signing up, registering or completing some other task.Now for the difference. Direct mail copywriters work extremely hard to minimize the number of readers they lose, at every stage.How hard do you work to keep and convert your readers?Here are three tips taken from the world of direct marketing:>> Make a promiseFirst, your homepage should make it very clear what you do. As in the statement, We sell printer cartridges. But also make a promise. As in, Youll never run out of printer cartridges again.The statement is about you. And its useful in letting people know they are in the right place.The promise is about them. And there is a real benefit stated there. This may be copywriting 101, to lead with a benefit, but its surprising how many sites dont follow this simple and proven principle.>> Make an offerThis is standard in just about every direct mail package. This isnt the same as a promise. An offer is when you give someone something extra, at no cost to the buyer. Maybe its a free calculator. Or a better price if you subscribe for longer. Or 30 days free. Even a free serving of garlic bread with your pizza.Try to do the same with your web site. With a free report. Free shipping. A free download. A free consultation. A free gift. Or free gift wrapping.>> Guarantee itDirect marketers know that buyers are often nervous about buying over the phone or by mailing an envelope. So they wrap everything up in a guarantee. Be delighted or get your money back.Online we also know that many people feel nervous about parting with their money over the Internet, particularly if it is the first time they have bought something at our site. But where are our guarantees? Too often they are found in the small print somewhere, qualified with all sorts of legal nonsense.If you want to make your prospects and buyers feel secure, make the guarantee bold. Say it loud. Have it jump out at people. Let them know that they are protected if they choose to buy.These are just three of the ways direct marketers try to increase conversion rates. They keep people reading with a strong promise, an attractive offer and a cast-iron guarantee.Do you?
Ways,Increase,Conversion,Rates