Things,More,Important,Internet ecommerce 5 Things More Important to Internet Buyers than WHAT You&

Wood handles are used in tools due to their ability to provide a good grip when holding the tool. Unlike many other types of handles; wooded handles are easy to grip do not transfer heat and are not an electrical conductor. Therefore, making I will be answering three main questions in this Emerald Passport Review for all of the tenacious Entrepreneurs that are seeking the ideal Home Based Business Opportunity. Internet Marketing has seen some tremendous growth in the "work at ho

5 Things More Important to Internet Buyers Than WHAT You'reSelling - IIArticle II of a two-part seriesFor Article I http://www.giantpotatoes.com/article201.htm Dr. Lynella GrantWeb commerce is all about courtship, not salesmanship. Inlife, a suitor can't go from first date to the engagementring in one afternoon. Courtship is an intricate dance,where each party contributes to the relationship at ameasured tempo. Trust grows through gradual exchanges andreassurances.Yet, the typical sales-oriented Web site urges the visitorto jump to commitment right away. Pushing for them to "BUYNOW!" is not only premature, but a misapplication of thefact that visitors are in a hurry. Developing a relationshipcan't be rushed or skipped--not if you intend to lead themto the alter (sale). Buyers want and need to proceed attheir own pace.Each request you make of a visitor "call, read, subscribe orbuy" requires a higher level of commitment. So back off thehard sell, and instead weave the steps into a sensuous dancethat respects them and invites a lasting relationship. It'spossible, if you follow these five points that buyers careabout.1. How well they're treatedThe mood of the site should be welcoming, geared to assistthe customer finding what they're looking for. Trust growsas you minimize their sense of risk. And make no mistake,the buyer's risks are greater online. Recognize them andreduce them as much as possible. They've been conned,burned, or faced non-delivery of purchases--not to mentionabuse of their credit cards or privacy information.The Internet works because people feel anonymous. People areunderstandably leery about revealing personal information.So every aspect of the site needs to say, "you're safe here"along with, "look at all the interesting things we have toshow you." One fast move and that skittish deer will bolt.Web commerce has several inherent disadvantages--shippingcharges, delays until products arrive, lack of hands-onassessment, etc. When buyers encounter other disadvantagesas well, whether it's unacceptable policies, or added costs,they treat them as a deal breaker--even if it's just alittle bit more.2. How efficiently the buying process wentAssuming your site sells a tangible product, the buyer hasto be able to assess its looks, materials, uses, and valuewithout being able to touch it. This can be accomplishedmuch better with some products than others by use ofphotographs and descriptive copy. But a buyer still takes achance as to color, size, quality, and suitability. Salessites need to know their customers' concerns so well thatthey anticipate what they need to know.Design the site for ease of scanning and logicalorganization that presents information so it will guide andinform.3. How much aggravation they had to endureHere's where poor navigation or slow download times cost yousales. (Navigation problems are a main reason why sitevisitors leave.) They won't stay at a site where they can'teasily find the answers they want. And if they have to waittoo long for pages to load, forget it. Internet users areextremely time sensitive. The high percentage of abandonedshopping carts (as much as a quarter) proves that thepayment process can defeat all efforts to motivate thebuyer. These are "almost" sales, where sloppiness got in theway.Getting through some payment procedures confounds evenexperienced surfers. How many payment options do youprovide--anywhere from Paypal to fax your order? Creditcards are convenient, but not always the purchaser'spreferred choice. How intrusive are the questions (yes, weknow about fraud avoidance)? When the goal is building trust(in both directions), how many "we don't trust you" signalsdoes your site send?4. How many mind games were played on themThe primary products sold on most web sites are hype andhigh pressure. Unfortunately, that's not what buyers arelooking to buy, and why conversion rates online are soabysmally low. The quality of typical sales copy isaggressive, designed more to trick than inform. It seemslike the sales letters were drafted from the same manual.Aggressive tactics are so widespread that effective,customer-friendly copy can actually stand out. So get rid ofthe "gotchas." Customers dread them, and then relax oncethey don't find them. Mind games don't end after the sale'scomplete. Be alert for delivery, security, and privacylapses that could creep up after the sale.5. How well the business has its act together overallBehind the computer screen are untold elements--efficientlinks, quick loading, glitch-free credit card processing,the respect for the visitor's time, etc., that reveal thecompany's priorities. Unless all the parts work with aconsistent goal and degree of care the buyer experienceswhiplash. Sour notes (small potatoes signals) are trivial inthemselves, but break the momentum toward purchasing.They're easily eliminated--once you know to look for them.To learn how, read the helpful articles at my site, http://www.giantpotatoes.comGive yourself extra points for post-sale follow up. Here'swhere Internet sellers can shine because of autorespondersand customer-oriented e-mail. Don't just use such tools formaking the sale. Use them to build relationships and addedvalue after you get their money.Dance Your Way to ProfitsCourtship is necessary to develop a lasting relationship.The pace of the dance should reflect the give-and-takenecessary to build trust. Don't sell the buyer, court himwith a well-paced dance.This is Part II of a two-part series.Part I can be read at: http://www.giantpotatoes.com/article201.htm(c) 2004, Lynella Grant Article Tags: Things More Important, Things More, More Important, Internet Buyers