Internet,Nostalgia,Remember,am ecommerce Internet Nostalgia - Remember "This Dumb Little Ad&a
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Internet Nostalgia - Remember "This Dumb Little Ad?"by Cathy BryantCopyright 2003http://www.homebizjunction.comWatch out - if you do, you're showing your "Internet Age!"I am, of course, referring to the now infamous "Cookie Cutter"marketing program which was all over the internet when I firstbegan exploring the online business world (circa mid-1999).If you have no idea what I'm referring to, then you can consider yourself a relative newbie to the internet. I bringup Cookie Cutter as an example of how things can change sodramatically online in such a relatively short period of time.No kidding - if you were at all involved in the businessopportunity area of the internet at that time, you willdefinitely remember those "cc-pages" - they were EVERYWHERE!What I remember most vividly about Cookie Cutter was the ubiquitous ad headline that invariably heralded an invitation to investigate this program."THIS DUMB LITTLE AD Can Put $200 in cash in your mailbox...EVERYDAY!" It was followed by an ad that almost always read exactly thesame way -========== This little cookie cutter spits out $20 checks... It's a 3-part automated system, consisting of a KILLER classified ad, a powerful one page sales letter delivered by autoresponder, and a QUALITY product, delivered to your customer by the company. You can set up today...and actually be getting checks mailed to you tomorrow. For complete details, send a blank email to: mailto: [email protected] or visit my web site: http://www.cc-pages/vips/MembersName/index.htm==========The sales copy was misleading in the sense that what you learned only AFTER you sent in your $20 was that inorder to implement the system you needed to purchase additional items. Those who were fortunate enough to get in early no doubtmade some money with the program - but no one made MOREmoney than its originator, Gary White.When I decided to write this article, I did some researchon Cookie Cutter, and what I discovered was intriguing.For example, I did a Google search on the term "CookieCutter" and I had to go to Page 4 before I found anyreference to it whatsoever. It was actually a link toa disclaimer put on the "Beginner's Central" website thatwas used in Cookie Cutter's Bootcamp product.http://www.northernwebs.com/bc/Another search on "Gary White" found nothing to referencethe once-famous originator of the Cookie Cutter programin the first ten pages. I chose not to go any further.But then I did a search on "This Dumb Little Ad" -THAT got some results. Never underestimate the power ofa unique headline.Naturally that led me to many pages which were no longeractive. This prompted me to do a WHOIS search on thedomain name of the duplicated pages that were used inthe program.Many of you will be interested in learning that the domainname cc-pages.com expired on March 5 of this year. Looks like Gary White is out of business. I do recall that he tried to parlay his success with Cookie Cutter into a similar program, but apparently he was unsuccessful.By that time, most everyone had caught on. Article Tags: Internet Nostalgia Remember, Internet Nostalgia, Nostalgia Remember, Dumb Little, Cookie Cutter
Internet,Nostalgia,Remember,am