Want,Bigger,Profits,amp,#63,Th ecommerce Want Bigger Profits? Think of Your Web Site as a Cat
Wood handles are used in tools due to their ability to provide a good grip when holding the tool. Unlike many other types of handles; wooded handles are easy to grip do not transfer heat and are not an electrical conductor. Therefore, making I will be answering three main questions in this Emerald Passport Review for all of the tenacious Entrepreneurs that are seeking the ideal Home Based Business Opportunity. Internet Marketing has seen some tremendous growth in the "work at ho
For years people have been talking about web sites beingstorefronts. The truth is, web sites have little in common withtraditional stores. Thinking of your site as a web storefrontcan take you down the wrong path from the start.This is a topic I delve into in my new book "Profitablee-Marketing: Success Strategies That Pay Off."Look at how customers use stores. It is a social experiencefor many. Teens go to the mall to be seen. A work-at-homeparent may go to the store just to get out of the house. Peoplelike to touch items and talk to the clerk. I even see someentire families going to the store so they can argue with eachother over what to buy. A store is more than just a place to getsupplies -- it's a social, entertainment venue that only works the way it does because it is a real place with real people.How does that change when the store moves online to cyberspace?People use a web site very differently, much more like the waythey use a catalog than the way they use a store.Customers are almost always shopping alone, and anonymously.Suddenly other factors become important. For example, peoplewant a deep selection. Unlike Kmart and Walmart, which tend tohave just a few choices in a great many product categories, websites can offer a big and varied number of choices in a singleproduct area. Walmart might give me a choice of three differenttoasters. A kitchen appliance site could easily extend thatselection to 20 toasters. Or maybe your site features only threetoasters, but those three are unusual and not available instores.Just as in catalogs, customers want product photos and detaileddescriptions. They also like to read what other people who havepurchased the item are saying about its usability andreliability. Give those who own the item a chance to log theircomments online for all to see. Don't worry, those who havepurchased usually say good things about their decision to buy.Deep selection isn't the only thing customers crave. They alsowant speed. Speed drives the Internet, and is one of the mainreasons people shop online. Customers should be able to quicklyfind the products or services they are looking for, learn as muchas they want about them, then buy within a few seconds using anonline shopping cart. Depending upon the size of your business,you need fast, automated inventory information and onlinecustomer service to make your site accurate and helpful.Here's a word of warning about technology. Don't add the latestonline automation just because it is there. Think hard aboutwhether the technology makes the shopping experience faster andeasier, or just adds another layer of complication. Simplicity isoften your site's best asset, so be careful not to destroy itwith too many bells and whistles.Some of the things that will make your online catalog a bigsuccess are very simple. Make sure people know what you sell andhow you can help them from the very first glance at your homepage. Make your site easy to navigate. If customers can'tquickly find what they are looking for, they will click to acompetitor.Finally, don't try to make all your sales on the customer's firstvisit. Real profits come when the same customers return to yoursite again and again. Offer to send customers valuableinformation or updates via email. Build your house list of namesand addresses, then work your list to remind people you arethere. Keep them coming back.
Want,Bigger,Profits,amp,#63,Th