Don,amp,#39,Have,#34,Blue,Holi ecommerce Don't Have a "Blue" Holiday Sales Se
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Today's Wall Street Journal has a lengthy article about retailersexpecting a "blue" holiday sales season of low sales. Unfortunatelythis is exactly what will happen to many of them. However, it willnot be because of the war, September 11, economic slowdown orindifferent shoppers, as so many analysts believe.The real reason for lackluster sales this holiday season will be dueto companies staying focused on the youth market instead of thehighly lucrative 50+ senior market.Most companies fail to see that this consumer segment comprises39% of all goods and services purchased annually and that theycontrol over 80% of the financial assets in existence today. Seniorsalso have 26% more disposable or discretionary income than anyother segment of consumers, and they control 44% of the purchasingdecisions made by all family members.Corporate America has been so enthralled by E-Commerce and theInternet for the past 3 years that they have paid very little attention tothe Age Wave that has begun. Hype and Flash have dominated thebusiness world focus with a heavy move on Out with the Old and Inwith the New. At best companies have put any marketing interestabout seniors on the back burner, even though they are aware thatthe Baby Boomers are aging past 50 and times are changing.The playing field is basically empty when it comes to marketing toseniors. Sharp sellers will take advantage of this unique opportunityand gain massive market share by catching this Age Wave now. Asthe old adage says, "strike while the iron is hot." Believe me, thismarket is as "Red-Hot" as a market gets, so strike now.Timing is Everything and as Zig Ziglar says, "Its easy to get aheadwhen your competition has quit or quit competing." In this case yourcompetition doesn't even see the prospects, so it's smooth sailing.Seniorized Factoid: Don't be blue, sell to seniors. They really want to buy from you.
Don,amp,#39,Have,#34,Blue,Holi