How,Give,Your,Visitors,One-Way ecommerce How To Give Your Visitors A One-Way Ticket To The Shopping C
Wood handles are used in tools due to their ability to provide a good grip when holding the tool. Unlike many other types of handles; wooded handles are easy to grip do not transfer heat and are not an electrical conductor. Therefore, making I will be answering three main questions in this Emerald Passport Review for all of the tenacious Entrepreneurs that are seeking the ideal Home Based Business Opportunity. Internet Marketing has seen some tremendous growth in the "work at ho
When web surfers visit your sales page online, they can be in various stages ofemotion at their time of arrival. Advertising becomes more than just words on a pagewhen you see your website from your visitors perspective. If you consider apurchase to be just a logical action by your visitors, youve missed the biggestreason people buy. No matter what mood your visitors are in when they visit you online, the mosteffective web copy will develop something inside them the average web page wouldnot. You become, in a sense, an exciter as a copywriter. The best copywriters in the world are able to bring out certain planned emotions intheir audience that would not normally occur by just looking at a regular sales letteror sales page. Your first step as a copywriter will be to figure out what emotional needs yourproduct satisfies. This cannot be determined with logical calculations; rather, it is adiscovery of feelings for you. If you were them, how would using your product makethem feel? What feelings would have to be developed in you just before pressing theORDER button to complete the sale? The feeling your customers get when using your product cannot be left only to thesales letter. This emotional attachment to your product must be so complete, theyalmost feel as if theyre feeling something new just by using it. This is not something you can completely control after the purchase is completed,but you can ensure you guide them to the purchase with a certain handful ofemotions in tow. These emotions you bring out in them must be so strong, they lasta short while after the sale, as well. Customers often get buyers remorse shortlyafter a sale, but you can overcome this by making sure theyll walk awaypossessing a feeling of doing the right thing. If not, chargebacks for you will bemonstrous. These emotions will complete the sale for you and close the deal, almost as ifyouve grabbed them by the hand on the way to your secure online shopping cartand held onto their hand for the two weeks or so afterwards. One way you canensure this is to send them a couple of emails or letters, spaced apart, with copy inthem that makes the customer feel good about buying once again. Phone calls willsometimes work, also. Keep that feeling of pride in owning your product for a littlewhile longer to make sure the product really sticks. Stuart J. Agres references Puto & Wells by describing this phenomena in his bookEmotion in Advertising: Theoretical and Practical Explorations. Mr. Agres says, Atransformational advertisement is defined as "one which associates the experienceof using (consuming/owning) the advertised brand with a unique set of psychologicalcharacteristics, which would not typically be associated with the brand experienceto the same degree without exposure to the advertisement" ( Puto & Wells, 1984, p.638). It is essential therefore, that your advertising copy transforms your prospects. Youmust be able to incite certain emotions in them they believe your product givesthem. They must be made to feel they would not feel these emotions if your productwas not in their possession. Have you ever read sales copy that just swept you away? You look up from yourcomputer screen, not realizing you have been mesmerized for the last few minutesor so, carried away by great copy. It is usually a great story of some kind, withemotional curves in it, that sweeps you away from reality for awhile. After reading this type of copy at least once in your life, youd recognize good copyanywhere. Weve all seen it. Words are so powerful, they can make us feel hurt,scared, happy, sad, or any other variety of emotions. If youve ever read a Stephen King novel, you know what its like to be carried alongby a writer. The fear you feel is so real, you sometimes have to pull yourself out ofthe book to turn on a light in the room to keep the monsters away! The best copy I have ever read is a personal story that travels along very quickly,telling a compelling tale that concludes with the happy ending of why the productwas necessary for happiness or security. Decide what emotion you would like your product or service to fulfill. Tell yourprospects a wild tale filled with strong feelings. Theyll stick with you long after thesale.
How,Give,Your,Visitors,One-Way