The,E-ABCs,CyberMerchandising, ecommerce The E-ABCs of CyberMerchandising!

I will be answering three main questions in this Emerald Passport Review for all of the tenacious Entrepreneurs that are seeking the ideal Home Based Business Opportunity. Internet Marketing has seen some tremendous growth in the "work at ho Wood handles are used in tools due to their ability to provide a good grip when holding the tool. Unlike many other types of handles; wooded handles are easy to grip do not transfer heat and are not an electrical conductor. Therefore, making

Shopping on the Internet is the wave of the future! Everything we knew aboutconventional marketing in the past has been turned on its head. The Internethas a personality of its own and you better learn the ins and outs if you'regoing to succeed. The Internet is self-contained. It is its own advertisingmedium. It is where you buy and sell. It is where you communicate.Everything is electronic. And it is only a click or two away at any giventime!Run your web site in a businesslike manner. Remember that people are stillleery about making purchases with a faceless and sometimes nameless entity.When you walk into a store you actually see a person, know how to find thatperson if something goes wrong, and usually see some type of reassuringinformation that gives comfort such as a Better Business Bureau sign. Mostweb sites are a study in anonymity. It's hard to find a real person's nameor even a business name. Mailing addresses are kept a secret. E-mailcorrespondence is done by auto-responders. You look at a cold computerscreen and get a chilly reception. Imagine asking someone to give you theircredit card information, their home address and phone number, and otherpertinent data and never telling them who you are and where you can belocated if a problem arises! WOW. A bit presumptuous, don't you think? It isvery important to make your site a comfortable and easy place to dobusiness.First, you are faceless to the shopper and the shopper is faceless to you!In fact, you usually don't know who came and went. To overcome this, givethe visitor every opportunity to contact you by e-mail or phone. One of themost effective ways is to go tohttp://hotfiles.zdnet.com/cgi-bin exis/swlib/hotfiles/info.html?fcode=0015H0, get a free HumanClick chat program and install one on every page on yoursite where questions or problems might arise. If you are online you cananswer immediately. If not, the potential customer can send an e-mailmessage for you to answer when you do go online. This gives you onlinepresence even when you aren't there!Next, consider your site as a store or office. Make sure that your productsand services are easy to find. Think of the aisles of a grocery store. Ifyou haven't been frustrated in a badly laid-out grocery store you are trulyunique! After you set up your hyperlinks in an orderly fashion, you mustfurnish clear explanations of what you are offering and how to make thepurchase. I ran an advertising agency for many years and lived by a simplerule. That rule still holds true. Tell the reader the features and explainthe benefits. A potential customer wants a simple question answered…what isit going to do for me? Then you must justify the cost. If you do a good jobdefining the features and benefits, the price should be easy to justify.Make your site interesting so that your visitors keep coming back. Invitethem to bookmark the site and assure them that new things are addedregularly. Give plenty of free information and other things for them todownload or use while on the site. The Internet is full of information sitesthat you can link with and free stuff that you can get and give away on yoursite.Remember that your business is no longer just a corner store in yourpeaceful neighborhood! People of all nationalities from around the World arenow visiting your store. Do your best to present your wares so thateverybody will understand. This is a monumental task, but English isconsidered to be a universal language and this helps. Stay away from slangand other expressions with limited use. You might even want to considertranslations for your site if you are concentrating on specificnationalities.Last, but not least, give plenty of consideration to load time. We live inan impatient age and people will not wait for slow pages to load. One of thebest tools I've found is SiteInspector athttp://siteinspector.linkexchange.com/ . You can check just the lastitem…load time…and it will help you minimize time. Remember that people haveto stay to buy!In SummaryThe Internet is still in its infancy. It is like a ball of playdough…ever-changing and being reshaped by everybody everywhere. To be asuccessful merchant on the Net you must present your wares well, make iteasy and safe to buy on your site, and promote, promote, promote! TheInternet population is growing daily. More customers, but more competitionalso. He who stands still will be left behind forever.