Use,Pantone,Matching,System,fo computer Use of Pantone Matching System for Brand Awareness
Gone are those times when the companies and the organisations didn't need a hi-tech system to handle them. Owing to the considerable increase in the business sector and thus, an enormous increase in the complexity of the organisational struc ----------------------------------------------------------Permission is granted for the below article to forward,reprint, distribute, use for ezine, newsletter, website,offer as free bonus or part of a product for sale as longas no changes a
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}When ordering anythingto be used for a marketing or promotional campaign, it is important that theend product has an accurate and familiar look to it that is easily identifiableto the average person. After all, itsunlikely that the Harrods gold logo would ever appear in anything other thanits traditional shade of green or that a batch of Coca Cola cans could leave awarehouse painted in a soft pink shade with black writing on.The consistent use ofaccurate corporate colours helps build brand awareness just as much as a wellthought out and creative logo. The lookand colour of office signage should therefore be matched on all companystationery, business forms, and calling cards. The very same ruleapplies when buying USB memory sticks for either company use or marketingactivity. The colour of the logo isvitally important but so too is the background colour its printed on and toensure accuracy, the Pantone Matching System (PMS) provides the answer.Developed in the early1960s by Lawrence Herbert, PMS is a standardised system of colour matchingusing detailed measurements and ink mixing. With each shade of colour allocated a unique number, manufacturers inseveral different locations can obtain the same colour match without needing tophysically compare shades. In addition,there are many shades in existence. The classicedition of the Pantone matching system guide lists over 500 solid colours.Businesses looking toinvest in bespoke USB memory sticks would do well to ensure that the suppliercan not only produce the correct shade for the company logo but also can printthe log onto a plastic USB cover that accurately matches the dominant corporatecolour. An example would be for BP tohave the plastic cover in the traditional green with the initials emblazoned inyellow, or perhaps the white and gold of the Guinness logo set against ajet-black background. These are twocorporate identities known the world over. As with all things attachedto a marketing or promotional campaign, being persistent and consistenteventually builds brands and market recognition. Even something as small as a memory stick,produced to accurately reflect a companys image, can help promote a name andstrengthen corporate identity. The useof Pantone Matching for both logo and background colours should therefore be aserious consideration for businesses keen to get a positive message across.
Use,Pantone,Matching,System,fo